In 1919, a small group of visionaries founded The American University in Cairo. Today, 100 years later, we are looking back to celebrate a century of leadership as Egypt’s global University. We are marking this milestone with a yearlong celebration intended to foster connections among the AUC community, capitalize on AUC’s strength and distinctive reputation both locally and globally, and support historic fundraising efforts that will position AUC for continued success in its second century.
As AUC prepares to celebrate its 100th birthday, the following five committees have been assembled to plan, design and implement these components:
- The Academic Activities and Programming Task Force looks at the planning and execution of public and internal programming for the centennial year that showcases AUC, its schools and programs. Drawing from each of AUC’s schools and student activities, this task force works to bring a single, unified yearlong program of activities that engages the AUC community and invites the public to campus.
- The Materials and Collateral Task Force works closely with the marketing and promotions task force, with its main focus on the development of materials that will be used for the commemoration and beyond. Chief among these materials is an AUC Press centenary book that looks at the history of the University as it relates to other milestones in Egypt and the world. Materials will be designed for use at the centennial and beyond as keepsakes and gifts for University supporters and dignitaries.
- The Marketing and Promotions Task Force focuses on developing both the look and feel of the centennial campaign and the marketing messages to be delivered through one or more campaigns.
- The Alumni Engagement and Fundraising Task Force looks at ways to utilize the centennial as a way to bring together the AUC community as a whole and alumni in particular. The taskforce will develop and implement techniques to get the campus excited about and engaged in the centennial commemoration – building on the AUC community pride and enhancing the University’s international presence and visibility.
- The Events Task Force considers how to plan and execute the high-impact events happening throughout the centennial year, beginning in February 2019.
The centennial year of celebration started in February 2019 and continue until February 2020. The festivities culminated with a weeklong campus celebration and large gala event in February of 2020.
Behind The Logo
With AUC celebrating its 100th anniversary, the AUC community took part in coming up with a logo for the centennial to be used on all celebration print and digital material. A competition was announced to solicit logo design submissions from the community, making sure to use the word 100 years and AUC logo in the designs.
The winning logo features the intersecting pentagons as a key component in the heart of the centennial logo, the historic pentagons particularly represent a remarkable point of AUC’s history when President Christopher Thoron and illustrator Naim Fahmi introduced AUC’s first emblem that contained the pentagons which shaped our first logo in 1970.
The pentagons were added in the heart of the number 100 to signify motion that goes beyond the first hundred years of our history, which reflects the very reason why these pentagons were first chosen by Thoron and Fahmi as they thought it gave thoughts of motion. This design symbolizes the number 100 as it makes a direct allusion to the remarkable centennial celebration (100 years). In addition, the number 100 in numerology represents independence, wholeness and infinite potential which best characterize AUC as an institution and as a community.
The logo is designed by Raghda Barakat, graphic designer and video editor in Engineering and Science Services.