Jasmin Fouad is an associate professor of economics and finance at the Department of Management, Onsi Sawiris School of Business, The American University in Cairo (AUC). She has worked as a training manager at the Egyptian Banking Institute (2004-2006) and as an economic advisor to the chairman of the National Postal Office (2006-2007), and advisor to the chairman of the Egyptian Financial Supervisory Authority (2009-2011).

Randa El Bedawy is an associate professor at the Department of Management, Onsi Sawiris School of Business, The American University in Cairo (AUC). El Bedawy has been fortunate to obtain a wide range of academic and career-related experience.

Ahmed Tolba is a marketing professor at The American University in Cairo (AUC) and chair of the Heikal Department of Management. He was awarded his PhD from George Washington University (GWU) in 2006; his MBA and BSc from AUC in 1997 and 2001, respectively.

Nizar Becheikh is an associate professor of strategy and innovation management at the American University in Cairo (AUC) Onsi Sawiris School of Business. He served as interim dean of the school in 2017, and associate dean for Graduate Studies and Research from 2013 to 2018. He also served as director of the EMBA, MBA, and CEMS/MIM programs at AUC. Prior to joining AUC, he served as director of the EMBA program jointly offered by Nile University, Egypt and IESE Business School in Barcelona, Spain.

Distinguished university professor, Medhat Hassanein is a professor of finance and banking in the Department of Management of the Onsi Sawiris School of Business at The American University in Cairo (AUC).

Hassanein served as the minister of finance in Egypt (1999- 2004). Hassanein was the chairman of the board of directors of Civil Aviation Finance Holding Company (CIAF Holding), 2008 - March 2017. Hassanein was a member of the board of directors and the chairman of the audit committee of the Commercial International Bank (CIB), from 2009 to 2017.

Rania S. Hussein is an associate professor of marketing at the Onsi Sawiris School of Business in The American University in Cairo. She was awarded her MBA degree from Georgia State University, USA in 2001 and her PhD degree from The University of Nottingham, UK in 2010. She is a Fulbright scholar and has conducted joint research with George Washington University in 2014.  Her research interests include internet marketing, social media and innovation adoption.

Sherwat Elwan Ibrahim is an associate professor of operations management at the Onsi Sawiris School of Business at The American University in Cairo (AUC). Ibrahim is also the chair of the UN Global Compact Principals of Responsible Management (PRME) Chapter Africa, and was formerly the director of the MBA and EMBA programs at AUC's School of Business. Her previous roles included an appointment as a visiting associate professor at the School of Public and International Affairs (SPIA) at Princeton University.

Nellie’s research interests centre on issues of identity, including identity construction, stigma, legitimacy and identity work. She examines these concepts in various settings including among entrepreneurs, the poor, refugees, and in the corporate world. Reflecting her passion for teaching and learning, her research also extends to the student learner identity and experiential and action learning pedagogies, including drama-based pedagogy and the use of podcasting for learning and assessment.

Hakim Meshreki is an associate professor at The American University in Cairo (AUC). His main research interests are related to international marketing, consumer behavior and branding with special emphasis on country of origin research, value research and brand equity. Since 1999, Meshreki is a partner and commercial director at Mena Company for Adhesives Technology “Menatec” which is a family business.

Dina H. Bassiouni is an associate professor of marketing at The American University in Cairo (AUC), Egypt. Bassiouni's PhD was earned from the School of Management, Royal Holloway University of London, UK, and entailed a study of children's engagement with and consumption of hedonic technologies, namely computer and video games from developmental, social, and educational perspectives. Before undertaking her PhD, she was a professional consumer and market research expert.