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Rania Samir

  • Position: Associate Professor, Marketing
  • Department: Heikal Department of Management
  • Email: raniasamir@aucegypt.edu
Brief Biography

Rania S. Hussein is an associate professor of marketing at the Onsi Sawiris School of Business. She received her MBA from Georgia State University in 2001 and her PhD from the University of Nottingham in 2010. She is a Fulbright scholar and conducted joint research with George Washington University in 2014.

Her research interests include internet marketing, social media and innovation adoption. Hussein published a book on the adoption of web-based marketing in the travel industry with Lambert Academic Publishing in 2011. Her research has appeared in the Journal of Business and Industrial Marketing, Online Information Review, the International Journal of Marketing and Management Research and the International Journal of Customer Relationship Marketing and Management.

In addition to teaching marketing core courses, she specializes in internet marketing. She also provides consultation and advice to online start-ups on managing their online businesses.