- Position: Professor of Marketing and Chair of Management Department
- Department: Department of Management
- Email: email@example.com
Ahmed Tolba is a marketing professor at The American University in Cairo (AUC) and chair of the Management Department. He was awarded his PhD from George Washington University (GWU) in 2006; his MBA and BSc from AUC in 1997 and 2001, respectively.
His research focuses on brand equity, innovation marketing, online marketing, nation branding, social marketing and entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong.
His teaching experience includes ten different courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter and Gamble Egypt and ten years of business consultancy and executive education for prominent companies and leaders in Egypt and the Middle East.
- Brand Equity
- Nation Branding
- Social Marketing
- Innovation Marketing
- Online Marketing