Dina
Dina H. Bassiouni is an associate professor of marketing at The American University in Cairo (AUC), Egypt. Bassiouni's PhD was earned from the School of Management, Royal Holloway University of London, UK, and entailed a study of children's engagement with and consumption of hedonic technologies, namely computer and video games from developmental, social, and educational perspectives. Before undertaking her PhD, she was a professional consumer and market research expert.