Hakim Meshreki is an associate professor of marketing at the School of Business at The American University in Cairo. His research focuses on international marketing, consumer behavior and branding, with particular emphasis on country-of-origin, value and brand equity research. He has since extended this interest to entrepreneurship and entrepreneurial marketing, and family business, joining the GEM Egypt team in 2019.

Since 1999, Meshreki has been a partner and commercial director at Mena Company for Adhesives Technology ("Menatec"), a family business, where he has driven the company's strategic growth through key internal projects and partnerships with major international players, playing a central role in negotiations, market research and evaluation. He also serves as an active board member of Orange International Company, a newly founded venture focused on creating and managing high-quality food and beverage brands across Egypt and the wider MENA region.

Meshreki has delivered training in branding, consumer psychology, advanced statistical analysis, marketing research, marketing strategy and entrepreneurship. He served as academic director of the AUC CEMS-MIM program, a distinguished international master's in management, until July 2024, and now serves as academic advisor to the Tomorrow's Leaders Undergraduate (TLU) program and academic mentor to AUC School of Business students competing in the annual ENGCOMM competition at Concordia University in Montreal, Canada.

Meshreki holds a PhD in marketing from Nottingham University Business School, United Kingdom. He has twice received the Teaching Excellence Award and the Service Excellence Award from the AUC School of Business, and received the Excellence Award in Teaching in 2022.