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Hakim Meshreki
- Position: Associate Professor
- Department: Heikal Department of Management
- Email: [email protected]
Hakim Meshreki is an associate professor at The American University in Cairo (AUC). His main research interests are related to international marketing, consumer behavior and branding with special emphasis on country of origin research, value research and brand equity. Since 1999, Meshreki is a partner and commercial director at Mena Company for Adhesives Technology “Menatec” which is a family business. Since he joined it, he contributed to the turnaround of the company through defining and managing its strategic growth through key internal projects and partnerships with key international players where he was a key person during negotiation, market research and evaluation phases. Meshreki is also an active board member in Orange International Company which is a newly founded with a main specialization in the food and beverage business. Its aim is to create and manage high-quality, food brands for consumers all over the world starting from Egypt and growing through the MENA region. He has also delivered several trainings in the fields of branding, consumer psychology, advanced statistical analysis, marketing research and strategy. Meshreki holds a PhD degree in marketing from Nottingham University Business School.
- Country of Origin
- Perceived Value research
- Branding and Brand Equity
- Entrepreneurship