Build Your Creative Confidence

Design Thinking: A Framework for Rediscovering Creativity

We are all born creative! As children we were not afraid to be wrong. We were not afraid to be judged. We used to draw blobs and call them dinosaurs, but as we grew older, we became more cautious and analytical. That is what is holding us back from coming up with something original.

Solutions to the most pressing problems require creative innovators, critical thinkers and problem-solvers. Yet, we tend to play it safe and go for the typical, safe ideas.

Design thinking is a framework that helps us rediscover our creativity in problem solving. It helps us identify the problem, those who are affected by it (the user) and their needs, fears and aspirations. The user is placed at the center to be able to create insight-driven innovations.

Only through deep understanding of the user’s needs, fears and aspirations are designers able to create insight-driven innovations.

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Learning Outcomes

• Apply the design thinking methodology to solve problems more creatively.
• Plan and conduct effective design research, including user interviews.
• Understand problems from a human-centered perspective.
• Guide groups to effectively brainstorm innovative ideas.
• Create prototypes to communicate and test creative ideas.
• Experience a hands-on application of design thinking to a selected problem.

Duration and Location

• June 28- July 2, 2026 (four days)
• Sessions will run daily from 9 am to 4 pm
• AUC New Cairo campus
• Fridays and Saturdays off
• Official holidays are already compensated for with extra hours

Fees

• EGP 4,400 (price including materials needed)
• The following discounts are offered:
  • 10% discount offered for siblings
  • 10% discount offered for AUC faculty and staff
  • 15% discount offered for AUC alumni

Who Can Apply?

Students aged 16 years and older.

Certification

All the bootcamp participants will receive a certificate of participation from AUC.

Transportation 

The AUC Bus Service is available for extra fees. Details on the schedule will be shared before the program's start date.

Accommodation 

Accommodation is offered at the University Residences in case needed. 

About the Instructor

Karim Morcos  

Karim Morcos is an experienced entrepreneur with a background in arts, technology and service industries. A design thinking expert, he was trained at the Hasso Plattner Institute of Design Thinking and co-authored Design Thinking: Theory and Practice.

His expertise spans product management, user experience and fintech solutions. Morcos has served as a computer science lecturer and worked at Microsoft. He founded Imperial Creation, a digital consulting firm, and PABLO, an innovative light painting app. Currently a partner at ERGO, he collaborates with corporations and entrepreneurs to develop human-centered solutions.

Morcos holds a bachelor's in computer science and mathematics from the University of Toronto and a master's in vision, imaging and virtual environments from University College London. Join him at The American University in Cairo to excel in your professional journey.

Refund Policy

A 100 percent refund of the program fees will be granted if the request is submitted at least two weeks before the course start date, or if the request is due to one of the following reasons:

• Course cancellation
• Medical withdrawal
• Visa denial

A 75 percent refund will be granted if the request is submitted within the last two weeks before the course start date.

No refund will be issued if the request is submitted after the end of the last working day (4 pm) and before classes begin, including the weekend prior to the course start date, or after the course has begun.