Design Thinking: Build Your Creative Confidence
Design thinking is a framework that helps us rediscover our creativity in problem solving. It is a mindset, a framework for innovation, driven by the desire to deeply understand user needs, map their behavior, and crack the motivations and deep emotions driving their actions or choices.
This bootcamp is designed to immerse participants into this creative approach to problem solving, where they will receive coaching on the tools, mindsets and frameworks of design thinking. They will hit the ground running with empathy research, field observations, field interviews and immersion exercises. They will synthesize their findings to create insight-driven opportunities for ideation and prototyping.
Solutions to the most pressing problems require creative innovators, critical thinkers, and problem-solvers.We are all born creative! Yet, we tend to play it safe and go for the typical, safe ideas. Design thinking is a framework that helps us rediscover our creativity in problem solving. It helps us identify the problem, those who are affected by it and their needs, fears and aspirations. The user is placed at the center to be able to create insight-driven innovations.
Learning Outcomes
- Apply the design thinking methodology to solve problems more creatively
- Plan and conduct effective design research, including user interviews
- Understand problems from a human-centered perspective
- Guide groups to effectively brainstorm innovative ideas
- Create prototypes to communicate and test your creative ideas
- Experience a hands-on application of design thinking to a selected problem
Duration and Location
- One week: July 6 -10, 2025
- Sessions will run daily from 9 am to 3 pm
- AUC New Cairo campus
- Fridays and Saturdays off
- AUC holidays will be compensated for with extra hours
Fees
- EGP 4000, which includes materials needed
- The following discounts are offered:
- 10% discount offered for siblings
- 10% discount offered for AUC faculty and staff
- 15% discount offered for AUC alumni
| Egyptian students can pay the tuition using |  |
Who can apply?
Students aged 11 to 14 years old.
Certification
All the bootcamp participants will receive a certificate of participation from AUC.
Transportation
The AUC Bus Service is available for extra fees. Details on the schedule will be shared before the program's start date.
Accommodation
Accommodation is offered at the University residences.
About the Instructor
Karim Morcos
Karim Morcos, an accomplished serial entrepreneur, boasts a rich background spanning technology, arts, education, and the service sector. He holds a bachelor’s degree in computer science and mathematics from the University of Toronto, alongside a master's degree in vision, imaging, and virtual environments from University College London. His blend of technical expertise, creative passion, and educational prowess has propelled him to success in various roles, including instructing computer science at Modern Science and Arts (MSA) University and serving as a Service Professional at Microsoft. Morocos is the brain behind Imperial Creation, a software development firm catering to Egypt's top brands. He also launched PABLO, an innovative digital photography app renowned for its advanced light painting video algorithm. Through ERGO, a premier innovation consulting company, he led numerous design thinking bootcamps and hackathons, assisting startups and entrepreneurs in their quest for innovation and development.
Morcos's interactions with clients illuminated the gap in the market for a more integrated, straightforward tool for developers, leading to the birth of Xtorium. His firsthand experiences with the challenges faced by developers fueled his determination to create Xtorium.
AUC Refund Policy
The following cases will offer a 100% refund of the program fees, if reported at least three weeks before the program's start date.
- Course cancellation
- Medical withdrawal
- Visa denial