Social Media Policy
Communications policies outline the rules and regulations that govern the representation of the University to all internal and external audiences. These policies extend to all forms of communications and apply across all channels and communication vehicles in which the University is being represented as an institution. The purpose of these policies is to ensure that all communication that takes place on behalf of the University is done in a manner that is consistent with the University’s quality standards, branding and visual identity manual, editorial style guide and strategic positioning.
The Office of Communications is responsible for ensuring compliance with the policies outlined below.
Social Media Policy
This policy governs the representation of the University on all social media platforms, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, YouTube or any other similar platform. Any individual or group of individuals are free to create a presence on any social media platform, provided that it is not done on behalf of the University. Such pages or profiles must not contain the University’s logo, nameplate or any registered marks that are the official property of the University. Furthermore, pages must not claim to officially represent the University or any of its affiliated schools, departments or offices.
A social media presence that is created on behalf of the University or any entity therein must comply with the social media policy.
Creation of University-Sanctioned Social Media Presence
Any social media page that is run by an AUC entity should get the approval of the Office of Communications prior to creation and is the responsibility of the respective dean or director as follows:
- Websites and social media pages of academic AUC departments or schools are the responsibility of the respective deans.
- Websites and social media pages of centers are the responsibility of the respective directors of centers.
- Website and social media pages of administrative offices are the responsibility of the directors of offices.
- A request to create a social media presence on behalf of the University must include the following:
- Official unit at AUC who will be responsible for that social media page or profile
- Approval of the dean, center director or area head under whom that unit falls
- Name, title and contact information of the staff member responsible for maintaining that social media presence or its page administrator
- Name, title and contact information of a second staff member or manager who will be responsible for that account and who has access privileges in the event that the individual with primary responsibility is unavailable
- Signed Social Media Policy Compliance Agreement that indicates that the individual and their office or unit understands the University’s polices governing social media and will comply with them. A copy of the form can be found at the Office of Communications.
- Administrators of Facebook pages or other social media platforms must be regular, full-time University employees.
- Authorized page administrator(s) on Facebook and authorized users of other social media platforms must maintain the security of the password and identification. These individuals are fully responsible for all use of the account and any actions that take place on that account.
- Any changes in the designated page administrator(s) must be promptly communicated to the Office of Communications.
- Departments may not register for more than one user account, or register for a user account on behalf of another individual, group or entity.
- Any social media presence that is not in compliance with the policy will not be permitted as a link from any University webpage, and will not be printed on any publication or appear in any communications, print or electronic, on behalf of the University.
- Any social media presence on behalf of the University that contains information that is outdated, erroneous or misleading, illegal, unethical or detrimental to the mission and operations of AUC, will be removed from any communications vehicles and the Office of Communications will request from the appropriate dean or area head that it be closed immediately.
Posting of Content on Social Media
- Content should not be posted on officially-sanctioned University social media outlets unless it furthers the University’s educational and research mission
- In order to avoid discrepancies and minimize the need for updating, Facebook pages and social media sites should not be used to post detailed policy or procedure information, for example, program admission criteria. Rather, users should be directed to the official University website for such information.
- Content should not be posted if it is not in compliance with University policy or applicable law.
- All content uploaded on the social media pages MUST abide by the AUC branding and editorial guidelines.
- Content must not be posted if it is not clearly suitable for all ages. Content should not be posted if it could create a security risk for the University or any members of the AUC community .
- Do not post content that shows (or may be perceived to show) someone being hurt, attacked or humiliated, that might be considered racist, bigoted or demeaning to any individual or group, that depicts activity that is (or may be perceived to be) illegal (for example, drug use), or that could otherwise damage the University’s reputation.
- Do not include any personally identifiable information that can be used to locate someone offline. This includes anyone’s screen name, identification numbers such as ID numbers or student ID’s, addresses and phone numbers, email address or credit card numbers (other than an authorized business address or business phone number).