Human-centered design thinking approach is a core part of the AUC educational experience.

By integrating design thinking into the curriculum, AUC is teaching students to approach complicated problems with a sense of empathy, creativity and resilience, explained Hoda Mostafa, professor of practice and director of the University’s Center for Learning and Teaching (CLT).

Design thinking is a methodology used by Fortune 500 companies, including Apple and J.P. Morgan, to transform their way of operating and develop innovative, customer-centric products and services. International development institutions, such as the World Food Programme and UNESCO, have employed it to create policies and programs that effectively address poverty, gender inequality and other complex global challenges.

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Five alumni from AUC's School of Business were named among Forbes Middle East's Top 100 CEOs in the Middle East for 2022.

The list's rankings are based on overall experience and time in their current role, company size in terms of revenues, assets and market cap, achievements in the last year, innovations and initiatives implemented by the CEO and impact within their country and region.

Here are the five AUCians on the list:

Hatem Dowidar ‘01  | CEO of e&

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Hussein Abaza ‘84  | CEO and managing director of the Commercial International Bank

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Adel El Labban ‘77, ‘80  | CEO of Ahli United Bank

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Elham Yousry Mahfouz ‘84  | CEO of Commercial Bank of Kuwait

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Karim Awad ‘99  | CEO and chairman of EFG Hermes

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