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Marketing - BBM
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Field of Interest Business
Unlock your potential with the Bachelor of Business in Marketing at AUC. Dive into the dynamic world of marketing, mastering consumer behavior, market research, advertising, branding, and digital marketing. Gain hands-on experience through real-world projects and campaigns. Prepare to lead and innovate in the ever-evolving marketing landscape. Join us and turn your passion into a thriving career.
Learning Outcomes Students enrolled in the marketing program will be able to: Analyze and understand consumer behavior, including the factors that influence purchasing decisions and the psychological processes involved in decision making. Develop comprehensive marketing strategies that align with organizational goals and target the needs of specific customer segments. Apply market research methods to gather and interpret data. Effectively communicate marketing messages across a variety of channels, including print, digital and social media. Analyze the performance of marketing campaigns and make data-driven decisions to improve results over time.
Career Paths and Practical Experience In addition to the required internship module and numerous cocurricular activities that offer hands-on experience, eligible business students can sign up for the experiential learning Cooperative Education Course (CO-OP) for a paid, six-month workplace learning opportunity on a full-time basis. Graduates of the marketing program have found success in these careers: Business intelligence Analytics Management Marketing research Brand management Marketing communications Advertising Public relations