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Marketing - BBM

Program Overview

From branding and advertising to digital marketing and consumer insights, marketing is a dynamic field that requires innovative and creative professionals who can think outside the box. AUC’s Bachelor of Business in marketing program will equip you with the skills and knowledge necessary to thrive in this competitive field. With experienced faculty members who bring real-world expertise to the classroom, you will get the chance to learn from the industry's top experts. The curriculum is diverse, covering topics such as consumer insights and the ability to influence purchases, data interpretation, human interaction and the business-consumer relationship. You will learn in a multidisciplinary environment, focusing on key areas such as psychology, information systems, data analytics and the factors that influence marketing’s role in shaping relevant decisions. 

student making a presentation in classroom in front of classmates

Degrees and Admission Requirements

Students wishing to pursue a Bachelor of Business in marketing should meet the minimum academic and admission requirements set by AUC.


Excellence for Everyone

AUC will help you set your path to success from day one. 

Students can receive anywhere from 20% to 100% of tuition coverage through scholarships and the Excellence Scholarship Program.

AUC School of Business will always be my best life investment.  Not only because it’s recognized among the best in the world and thus provided me with the best education, but also because it gives you the opportunity to meet with best calibers and that’s what brightens up your personality along with your cognitive and analytical abilities.

Jidaa Maged, ‘18

Ready to Get Started?