Marketing - BBM
From branding and advertising to digital marketing and consumer insights, marketing is a dynamic field that requires innovative and creative professionals who can think outside the box. AUC’s Bachelor of Business in marketing program will equip you with the skills and knowledge necessary to thrive in this competitive field. With experienced faculty members who bring real-world expertise to the classroom, you will get the chance to learn from the industry's top experts. The curriculum is diverse, covering topics such as consumer insights and the ability to influence purchases, data interpretation, human interaction and the business-consumer relationship. You will learn in a multidisciplinary environment, focusing on key areas such as psychology, information systems, data analytics and the factors that influence marketing’s role in shaping relevant decisions.
Degrees and Admission Requirements
Students wishing to pursue a Bachelor of Business in marketing should meet the minimum academic and admission requirements set by AUC.