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Graphic Design - BA
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Field of Interest Arts (Visual and Performing)
Prepare to become a critical thinker and interdisciplinary practitioner with AUC’s graphic design program. Gain skills in creative thinking, ideation, and visual problem-solving while understanding the social responsibility of design. Engage in critique-based classes, studio work, and hands-on experiences supported by visiting faculty, guest lecturers, and workshops. Build a unique portfolio and address evolving social, cultural, and economic challenges with innovative design solutions.
Learning Outcomes Students enrolled in the graphic design program will: Develop proficiency in industry-standard graphic design software and technology to create visually engaging and effective designs for various mediums. Apply principles of design, color theory, typography and layout to create compelling visual solutions that effectively communicate a message to a target audience. Develop a strong understanding of branding, marketing and advertising to create design solutions that align with client objectives and effectively communicate their brand identity. Develop strong project management skills to effectively manage time, resources and client expectations throughout the design process. Develop critical thinking skills to analyze design problems, research and evaluate potential solutions, and make informed design decisions based on client needs, audience and project objectives.
Career Paths and Practical Experience Many opportunities are available for students to gain hands-on experience, including working on exhibitions and projects initiated by the program and interning at local and international design studios and advertising agencies. Graduates of the graphic design program have found success in these careers: Branding and corporate identity Advertising and retail design Editorial, publication and type design Information design User experience (UX) and game design