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New Report by AUC School of Business Executive Education Outlines Key Trends and Insights in Corporate Training Practices

The School of Business Executive Education at The American University in Cairo (AUC) has released its comprehensive Corporate Learning and Development Landscape in Egypt 2023 report. The report, which includes insights from 40 organizations across 12 industries, offers an in-depth overview of the evolving corporate training landscape, driven by the School's commitment to fostering a culture of continuous learning and development in Egypt's business sector.

As a key player in the university-based executive education industry, AUC School of Business Executive Education has been instrumental in bridging market gaps and elevating the standard of corporate learning in Egypt. The School’s annual study analyzes key attitudes and trends in the sector, offering insights on the dynamics of identifying company training needs, selecting service providers and evaluating training effectiveness.

Key findings of the report include:

•           A rising demand for experiential learning and application-based programs, with 63% of study participants emphasizing this need.

•           A marked requirement for effective assessment support from providers, as indicated by 48% of surveyed organizations.

•           The emergence of digital transformation as a notable trend is recognized as a pivotal development by most corporations and learners.

“These findings underscore the role of AUC School of Business Executive Education as a thought leader, facilitating dialogue and sharing insights that drive the advancement of L&D practices in Egypt,” said Mohamed Abdelsalam, executive director of AUC School of Business Executive Education. He added that “by highlighting industry gaps and emerging trends, the School is helping organizations refine their L&D strategies, leading to more effective training programs and better business outcomes.”


Download the Corporate Learning and Development Landscape in Egypt 2023 report for more detailed insights.


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Founded in 1919, The American University in Cairo (AUC) is a leading English-language, American- accredited institution of higher education and center of the intellectual, social, and cultural life of the Arab world. It is a vital bridge between East and West, linking Egypt and the region to the world through scholarly research, partnerships with academic and research institutions and study abroad programs. 

The University offers 39 undergraduate, 52 master’s and two PhD programs rooted in a liberal arts education that encourages students to think critically and find creative solutions to conflicts and challenges facing both the region and the world. 

An independent, nonprofit, politically non-partisan, non-sectarian and equal opportunity institution, AUC is fully accredited in Egypt and the United States.