AUC’s Newly Revamped Website Wins Education Digital Marketing Award
The American University in Cairo’s newly revamped website, www.aucegypt.edu, won a merit award in the 11th Annual Education Digital Marketing Awards for “outstanding achievements in digital marketing within the education sector.”
The Education Digital Marketing Awards is a competition recognizing excellence in educational websites, digital content, electronic communications, mobile media and social media. AUC’s website was selected from hundreds of entries by a panel of judges consisting of education marketers, advertising creative directors and marketing and advertising professionals.
“We are pleased to receive this recognition, which affirms AUC’s commitment to excellence in all fields,” said Dalia Abu Bakr, senior director for digital communications at the Office of Marketing Communication and Public Affairs at AUC. “This award is a testament to the skill and dedication of our web team in successfully achieving excellence and providing an engaging digital journey to diverse users.”
AUC’s website aims to highlight the University's mission, vision and values while serving as a useful resource for current and prospective students, faculty, staff and alumni. The website acts as a gateway to the University’s schools, academic programs, admissions, research centers, continuing education, Libraries and initiatives. It also shares news of faculty, students and alumni’s accomplishments and AUC’s ongoing events. Redesigned in 2023 with accessibility in mind, the website provides a mobile-friendly experience for users, aligning with the global standards of higher education. One of the unique features of the AUC website is its dual language, which is also customized to cater to an Arabic-speaking audience. The website receives around 200K+ new monthly visitors from 150+ countries, with 75% access through mobile phones.
The revamped website complies with the Web Content Accessibility Guidelines (WCAG), guaranteeing accessibility for all users regardless of their disability, which in turn also elevates the ranking of the website and helps reach a wider audience.
To view the latest features of the website, watch this video.