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Ahmed Taher

  • Position: Assistant Professor
  • Department: Department of Journalism and Mass Communication
  • Email: [email protected]
Brief Biography

Ahmed Taher is assistant professor of marketing in the School of Global Affairs and Public Policy (GAPP), Department of Journalism and Mass Communication at The American University in Cairo (AUC). He has a long history with AUC since 1986 where he taught for four years at the School of Continuing Education (SCE), and for 13 years in the School of Business and served as a senator for almost three years. He was awarded his PhD from The University of Georgia in 1995, his MBA from Ohio State University in 1986, his diploma in Book and Magazine Publishing from New York University in 1985 and BSc in Civil Engineering from Cairo University in 1983. 

His research focuses on pharmaceutical marketing, consumer behavior, advertising, diffusion of innovation, business educationand business development. He published in leading academic journals such as the Journal of Product and Brand ManagementInternational Journal of Pharmaceutical and Healthcare Marketing, Journal of Business Research, Young Consumers, Eurasian Journal of Business and Management, International Journal of Healthcare Quality Assurance, Journal of Research in Character Education, American Marketing Associationand the Academy of Marketing

Taher taught a wide variety of courses at AUC, University of Georgia and the MBA programs of Offenburg University in Germany and GUC. These courses include business development, marketing strategy, international marketing, advertising and promotion management, public relations, marketing research, sales management, channel management, personal selling, consumer behavior and principles of marketing, aass media research, creative design and copywriting.  He conducted hundreds of executive training programs for several institutions, covering the topics of business development, sales management, strategic planning, brand strategy, and marketing strategy. 

On the professional side, Taher founded Solutions Consulting (1996) and BDO Esnad (2008), two professional organizations together hiring more than 600 professional working in marketing consulting and business process outsourcing.  He is also on the 57357 Foundation Board of Trustees, Ahl Masr Foundation and Baseera Foundation. He is on the board of directors of many major corporations including the Holding Company for Construction and Development, PICO Agriculture, Beta Egypt, and several others. He completed hundreds of consulting assignments in the MENA region completing corporate and sector strategies, marketing plans and marketing researches.