Unlock your potential with the Bachelor of Business in Marketing at AUC. Dive into the dynamic world of marketing, mastering consumer behavior, market research, advertising, branding, and digital marketing. Gain hands-on experience through real-world projects and campaigns. Prepare to lead and innovate in the ever-evolving marketing landscape. Join us and turn your passion into a thriving career.
Discover the art of filmmaking with AUC’s film program, the only university-level program in Egypt and the Arab region offering a comprehensive study of filmmaking, production, theory, criticism, and industry. Located in Cairo, the heart of the Egyptian film industry, our program combines formal production training with the study of historical, aesthetic, and theoretical foundations. Gain a deep understanding of contemporary cinematic culture and its local, regional and international influences.
Unleash your creativity with AUC’s Visual Arts program! Explore traditional and contemporary art forms, including drawing, painting, animation, sculpture, ceramics, video, and more. Balance studio-based coursework with studies in art history and theory. Develop your unique artistic voice and build your portfolio. Join us to transform your passion for art into a vibrant career.
Learning Outcomes
Students enrolled in the marketing program will be able to:
Analyze and understand consumer behavior, including the factors that influence purchasing decisions and the psychological processes involved in decision making.
Develop comprehensive marketing strategies that align with organizational goals and target the needs of specific customer segments.
Apply market research methods to gather and interpret data.
Effectively communicate marketing messages across a variety of channels, including print, digital and social media.
Analyze the performance of marketing campaigns and make data-driven decisions to improve results over time.
Learning Outcomes
Students enrolled in the film program will:
Develop a comprehensive understanding of film theory, including the language of cinema and the history of film.
Gain practical experience in film production, including pre-production, production and post-production.
Develop critical analysis skills and the ability to think critically about the cultural, political and social implications of film.
Develop communication, presentation and leadership skills.
Learning Outcomes
Students enrolled in the visual arts program will:
Demonstrate proficiency in a range of artistic techniques and mediums, including drawing, painting, sculpture, printmaking and digital media.
Develop a critical understanding of the historical, cultural and theoretical contexts of art and apply this knowledge to the creation and analysis of artwork.
Demonstrate the ability to communicate ideas and emotions through visual imagery and effectively use visual language to convey meaning.
Develop strong problem-solving skills, including the ability to identify and analyze artistic problems, generate creative solutions and evaluate the effectiveness of different approaches.
Develop effective teamwork and collaboration skills by working on group projects and engaging with diverse perspectives and backgrounds.
Career Paths and Practical Experience
In addition to the required internship module and numerous cocurricular activities that offer hands-on experience, eligible business students can sign up for the experiential learning Cooperative Education Course (CO-OP) for a paid, six-month workplace learning opportunity on a full-time basis.
Graduates of the marketing program have found success in these careers:
Business intelligence
Analytics
Management
Marketing research
Brand management
Marketing communications
Advertising
Public relations
Career Paths and Practical Experience
Students have opportunities to intern in different areas of filmmaking, film production, film festivals and institutional management. Students also help organize, staff and participate with their films in the Visions Cairo Egyptian Short Film Festival.
Graduates of the film program have found success in these careers:
Directors
Assistant directors
Actors
Producers
Event managers
Creative and artistic directors
Graduate film students
Film critics and researchers
Career Paths and Practical Experience
Many opportunities are available for students to gain hands-on experience, including internships at some of the best galleries, museums and festivals in Egypt and field trips to artists’ workshops.
Graduates of the visual arts program have found success in these careers: