Integrated Marketing Communication (IMC) - BA
Elevate your marketing expertise with our Integrated Marketing Communication (IMC) program. This interdisciplinary degree combines marketing, advertising, and public relations to create impactful campaigns. Gain a comprehensive understanding of the latest industry trends and technologies, and develop skills in market research, branding, social media, digital advertising, and public relations. Prepare to excel in the dynamic world of marketing and communication.
Program Overview
If you're looking for a program that combines creativity, strategy and business acumen, then look no further than AUC's Bachelor of Arts in integrated marketing communication program. Our experienced faculty will guide you through a diverse curriculum that explores the latest marketing trends and teaches you how to develop campaigns that resonate with audiences. With state-of-the-art facilities and access to industry leaders, you'll gain hands-on experience in strategic planning, budgeting, creative strategy and development, media planning, production, branding, social responsibility, sales promotions, public relations and more.
Degrees and Admission Requirements
Students wishing to pursue a Bachelor of Arts in integrated marketing communication should meet the minimum academic and admission requirements set by AUC.
Learning Outcomes
Students enrolled in the integrated marketing communication program will:
- Develop an understanding of the principles of integrated marketing communication, including the use of various marketing channels and tactics to create a cohesive brand message and reach target audiences.
- Develop proficiency in the use of marketing research, data analytics and consumer behavior analysis to inform marketing strategies and tactics.
- Cultivate strong creative and strategic thinking skills, including the ability to develop innovative solutions to marketing challenges and effective communication campaigns.
- Develop a strong understanding of digital marketing channels, including social media, email marketing and search engine optimization, and the ability to use these channels effectively to reach target audiences.
- Develop strong project management skills, including the ability to plan, execute and measure the success of integrated marketing communication campaigns, as well as effectively manage timelines, budgets and resources.
Career Paths and Practical Experience
Students take part in internship programs in advertising and marketing at reputable companies like Leo Burnett, Wunderman Thompson (WT), FP7 McCann, Good People and MediaHub, among others. Many IMC class projects involve real-life cases, whose clients often provide students with briefs and feedback.
Graduates of the integrated marketing communication program have found success in these careers:
- Advertising
- Marketing research
- Content management
- Corporate and business communications
- Government communications
- Media
- Strategic planning
Scholarships
Excellence for Everyone
AUC will help you set your path to success from day one.
Students can receive anywhere from 20% to 100% of tuition coverage through scholarships and the Excellence Scholarship Program.
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