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Integrated Marketing Communication (IMC) - BA

Program Overview

If you're looking for a program that combines creativity, strategy and business acumen, then look no further than AUC's Bachelor of Arts in integrated marketing communication program. Our experienced faculty will guide you through a diverse curriculum that explores the latest marketing trends and teaches you how to develop campaigns that resonate with audiences. With state-of-the-art facilities and access to industry leaders, you'll gain hands-on experience in strategic planning, budgeting, creative strategy and development, media planning, production, branding, social responsibility, sales promotions, public relations and more. 

student in garden working on zoom work

Degrees and Admission Requirements

Students wishing to pursue a Bachelor of Arts in integrated marketing communication should meet the minimum academic and admission requirements set by AUC.


Excellence for Everyone

AUC will help you set your path to success from day one. 

Students can receive anywhere from 20% to 100% of tuition coverage through scholarships and the Excellence Scholarship Program.

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