Rasha Allam is an associate professor and chair at the Department of Journalism and Mass Communication (JRMC), School of Global Affairs and Public Policy (GAPP) at The American University in Cairo (AUC). She is a JRMC graduate (BA in 2002, MA in 2005). She is also an honorary graduate of the Annenberg School for Communication, University of Pennsylvania and the Oxford University program of Media Laws and Regulations. She received her doctorate in business administration from Maastricht School of Management with a specialization in media management and her PhD in journalism from Cairo University.

Her research interests include Egyptian and Arab media business models and management systems, Arab broadcast, electronic and social media laws, policies and regulations. Her research and studies appeared in top academic journalism and communication journals, such as Journalism Practice, Journal of Media Business Studies, the Global Media and Communication journal and others. 

Allam is the recipient of the GAPP Outstanding Research award in 2020, in addition to her Top 50 Women Award in Egypt in 2015, and the Cairo University award of the Top 10 Influential Women in Egypt in 2016. 

She was an invited lecturer at highly ranked global universities, such as the National University of Singapore. She was selected as a judge at the Price Moot Court Competition at Oxford University. 

Allam is an international media consultant and trainer who has worked with several international organizations, such as UNESCO, UNICEF and the Facebook Journalism Project. 

In 2025,  Allam was the first female faculty member from AUC to be appointed to the media and communication sector's main office of Egypt's Supreme Council of Universities. The sector reviews journalism and mass communication programs at national universities for equivalency and accreditation.

Allam serves on the editorial board of the prestigious Journalism Practice, Arab Media and Society, and the flagship Communication Theory Journal. In 2015, Allam served as the director of the media office for the President of the Republic of Egypt.