Associate Professor
Department of Management
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Brief Biography

Maha Mourad is associate professor of marketing at The American University in Cairo (AUC) and the director of El Khazindar Business Research and Case Center (KCC). She is a former visiting associate professor of business studies at Drew University, NJ. She was awarded a Fulbright Scholar in Residence Grant at North Central College, Naperville, IL, USA in 2015-2016. She obtained her PhD from the University of Nottingham Business School, UK. In addition, she had two Post Doctoral research grants: The Fulbright Post Doctoral research grant at George Washington University, DC, United States (2006) and the Erasmus Mundus Post Doctoral research grant at Warsaw School of Economics, Poland (2012).

Her research interests include: brand equity, service marketing, innovation marketing and higher education marketing. Over the past five years, she had more than 36 intellectual contributions; including top-tier peer-reviewed academic journal articles; conference proceedings; and case studies. One of her papers was selected as a Highly Commended Paper at the Literati Network Awards for Excellence 2012, which attests to value and excellence of her work. She received the university “Excellence in Research and Creative Endeavors Award” June 2014. She taught a variety of marketing courses in Egypt, Dubai and USA. Also her professional experience includes several national and regional consultant assignments.


  • Samir, R. and Mourad, M. (2014), "The Adoption of technological Innovations in a Service Context: an Empirical Study on the Higher Education in Egypt," Journal of Business and Industrial marketing, Special issue of innovation in higher education marketing, 29(6), 525-545. Emerald, ISSN: 0885-8624
  • Mourad, M. (2013) "Students' perception of quality assurance activities: Case study from the European higher education market", Sustainability Accounting, Management and Policy Journal, 4(3), 345 – 365. Emerald, ISSN: 2040-8021.
  • Mourad, M., Ennew, C. and Kortam, W. (2011) “Brand Equity in Higher Education” Marketing Intelligence and Planning, 29(4), 403-420
  • Mourad, M. (2010) “Students’ Adoption of Online Education Service: Empirical Evidence from the Higher Education (HE) Market”, Online Information Review, 34(4), 604-617. Emerald, ISSN: 1468-4527.