Hoda El Kolaly is a visiting assistant professor of marketing at the Onsi Sawiris School of Business at The American University in Cairo (AUC). She earned her PhD in business management from the University of Nottingham, UK in 2018 and her MBA and BSc from AUC in 2002 and 2006, respectively.

She has taught at several universities in Egypt and the United Arab Emirates, including Misr International University, the American University of Sharjah and the American University of Ras Al Khaimah. Her academic experience is complemented by extensive professional work in marketing and business development.

Her research interests focus on service research and consumer behavior, with current work extending to entrepreneurial marketing in family and non-family businesses, particularly women entrepreneurs.