Heba Salem is the Executive Director of CASA in Cairo and a senior Arabic Language Instructor in the Department of Arabic Language Instruction at The American University in Cairo. She studied mass communication and psychology and completed a master degree in Teaching Arabic as a Foreign Language. Heba Salem has taught various levels of Egyptian Colloquial Arabic and Modern Standard Arabic at AUC, University of Texas at Austin, University of Maryland, and Middlebury College. She has created and taught content and skills-based courses, as well as Media Arabic. Heba Salem also co-authored the advanced Egyptian Colloquial textbook, 'Umm al-Dunya (AUC Press, 2012), and has conducted teacher training workshops for a variety of audiences and places. She is interested in translation, speech analysis, and how language is used to affect meaning. Heba Salem was granted the CASA Award for Excellence in Teaching in the year 2009, and she is an Examiner Responsible for Arabic Language and Literature for the International Baccalaureate.