Cognitive Couture: An Introduction to Fashion and Human Behaviour

This course explores the intersection of psychology and fashion, offering a practical understanding of how science informs style to enhance wellbeing. Using the SUITS™ framework—developed by Yasmina Nessim, founder of pstyled, the world’s first fashion psychology company—the program examines how different aspects of wellness connect to fashion and styling tools. Each seminar blends theory, research and real client case studies, moving from conceptual foundations to hands-on exercises, discussions and group work. Students conclude each unit by reflecting on how to apply fashion psychology to their own lives, translating research into personal practice.

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Learning Outcomes

• Develop historical awareness and explore the evolution of fashion and fashion psychology.
• Develop a holistic understanding of wellbeing across physical, emotional, social and cognitive dimensions, recognizing its importance in personal and societal fulfillment.
• Analyze the psychological impact of clothing choices on emotional wellbeing, discerning how attire influences mood regulation, emotional expression, self-esteem and confidence.
• Evaluate how clothing influences goal attainment and self-efficacy, fostering a proactive mindset for personal growth.
• Understand the impact of clothing on physical wellbeing and body image, cultivating positive self-esteem and self-care practices.
• Apply fashion psychology principles to craft individualized wellbeing plans, integrating strategies for resilience and life satisfaction.

Duration and Location

• August 9 -13, 2026
• Sessions will run daily from 9 am to 3 pm
• AUC New Cairo campus
• Fridays and Saturdays off
• Official Holidays are compensated for with extra hours

Fees

• EGP 4,400 (price including materials needed)
• The following discounts are offered:
  • 10% discount for siblings
  • 10% discount for AUC faculty and staff
  • 15% discount for AUC Alumni

Who can apply?

Students aged 16 years and older. 

Certification

All the bootcamp participants will receive a certificate of participation from AUC.

Transportation 

The AUC Bus Service is available for an extra fee. Details on the schedule will be shared before the program's start date.

Accommodation 

Accommodation is offered at the University Residences if needed.

About the Instructor

Yasmina Nessim

Yasmina Nessim is a fashion psychologist, researcher and founder of pstyled — a global consultancy dedicated to helping individuals harness the psychological power of clothing. With an academic background in organizational psychology and positive psychology, her work blends scientific rigor with real-world application. Through her own empirical research, Nessim explores how fashion influences emotional well-being, identity and performance. She currently consults clients around the world, using style as a tool for transformation. The Pursuit of the Power-Suit is her debut book — and her life’s mission in hardcover.

Refund Policy

A 100 percent refund of the program fees will be granted if the request is submitted at least two weeks before the course start date, or if the request is due to one of the following reasons:

• Course cancellation
• Medical withdrawal
• Visa denial

A 75 percent refund will be granted if the request is submitted within the last two weeks before the course start date.

No refund will be issued if the request is submitted after the end of the last working day (4 pm) and before classes begin, including the weekend prior to the course start date, or after the course has begun.