Rania S. Hussein is an Assistant Professor of Marketing at the Business School in The American University in Cairo. She was awarded her MBA degree from Georgia State University, USA in 2001 and her PhD degree from The University of Nottingham, UK in 2010. She is a Fulbright scholar and has conducted joint research with George Washington University in 2014. Her research interests include internet marketing, social media and innovation adoption. She has published a book on Adoption of Web-based Marketing in the travel industry with Lambert Academic Publishing in 2011. Her research appears in journals such as Journal of Business and Industrial Marketing, Online Information Review, the International Journal of Marketing and Management Research and the International Journal of Customer Relationship Marketing and Management. Besides teaching marketing core courses, she is particularly specialized in teaching Internet Marketing. She provides consultation and advice to online start- ups on how to manage their online businesses.