Social Media Guidelines
Social Media Policy
Click here to read AUC's social media policy.
Social Media and Web Terminologies
- A website or software that assembles information from multiple online sources.
- Use application instead.
- Graphical representation of a user.
check in (v.) check-in (n. and adj.)
click-thru or click-through
- Measuring the number of clicks for a link. Often used to rate the success of online advertising campaigns.
- Delivery of computer-related services through remote servers accessed online.
- Online and offline outsourcing of a problem or task to an undefined public.
- Selecting and presenting content online, particularly with social media, in a personal manner, compared to automated news feeds.
- A personal message sent to a follower on Twitter. DMs can only be seen by the sender and the recipient.
- Use Email at the beginning of a sentence.
- Avoid ending a sentence with an email address. If you have to, then add a period at the end of the sentence: To follow up on your submission, email firstname.lastname@example.org.
- A news feed or stream of frequently updated content.
- An online application for photo management and sharing.
- Users check in at places, note their locations with a mobile phone and can find out where their friends are.
friend, follow, like
- Acceptable as both nouns and verbs. Friend and like are used on Facebook; follow is used on Twitter.
- Association of one’s virtual location with the actual physical location.
- Adding geographical metadata to social media updates. A geotagged photo would show the latitude and longitude of the location where the photo was taken.
Google, Googled, Googling
- Always capitalize the name of the search engine. Avoid using as a verb (Googled, Googling) to indicate searching information online.
- A social network administered by Google.
- Username on Twitter and the accompanying URL.
- The number sign # used to mark keywords or subjects in a tweet.
- Use instant messaging instead. Avoid the informal verb construction: IMed, IMing.
- Net is also acceptable.
- Professional networking site.
- A program that sends to a mailing list, whereby newsletters and messages are sent via one email to the entire list of subscribers.
live blog (n. and v.)
- A blog post that provides ongoing textual, real-time coverage of an event. Similar to live television and live radio.
log in, log out (verb)
- login information, login page, login password
- A Web page that combines data from two or more sources, such as photos and video, to create something new.
- A Twitter update that contains @username in the body of the tweet.
- If more than one person's name is included in the tweet that contains the @username format, all of those people will see the tweet in their personal Mentions tab.
- Data about data.
- A group of Web pages focused on a single topic, product or service.
- A tweet amended before forwarding.
- Abbreviated as MT.
- A virtual pinboard and photo-sharing site where people compile and share photos of events and interests.
- A Twitter update posted by clicking the Reply button. Begins with @username (username of the person being replied to).
- Forwarding a message or link from someone else to one’s followers on Twitter.
- Stands for Really Simple Syndication. Subscribing to a service whereby updates from news sites, blogs, podcasts and other online content is received. RSS or RSS feed is acceptable in all references.
- Copying videos, photos or audio content from one account and reposting it to another.
- Also live streaming. Allows users to listen to music or watch live videos online.
- Subscribing to public updates from Facebook users without having to add them as friends.
- A touch-screen device, such as an iPad, that can connect to the Internet.
- To identify someone in an online post. Usually used to identify people in photos on Facebook.
text messaging, instant messaging
- Shows that a certain topic is receiving a lot of attention on a social network, search engine or website.
- Always describe the location of users where the topic is trending.
- May be used as a noun or verb: A fourth-grade boy with cancer was a trending topic on Twitter last weekend. The topic of the U.S. presidential elections is trending worldwide on Twitter today.
- A blogging platform.
- Avoid long URLs.
- If you have to split a URL across two lines, end the line with a slash.
- Use http:// only for websites that don’t begin with www: http://catalog.aucegypt.edu; otherwise, drop the http: www.aucegypt.edu, not http://www.aucegypt.edu
- Also referred to as user experience.
- Voice over Internet Protocol. Transmitting sound as data over the Internet, which allows users to make inexpensive phone calls.
- Wireless Application Protocol. Allows users to access information on their mobile phones.
- A small application that can be installed and executed within a Web page by an end user, allowing access to content or functions.
- Stands for wireless network. WiFi is acceptable in all references.
- A software that allows users to modify, add, delete or share information on a website using a rich-text editor.
- Should not be used as a primary source of information.