Design and Editorial

As the University’s in-house creative team, the Office of Advancement and Communications offers one-stop production for print and web communications that effectively convey the University brand.

The office defines and promotes the editorial and graphic standards of AUC publications and helps clients create, update or reprint promotional material.

To order a publication or a website, you need to submit the Communication Services Form, email or call ext. 2398 for assistance.

A.    General Publications Creation Steps

  1. Fill out and submit the Communication Services Form and attach the final text in a Word document. For any Arabic text, attach an RTF (Rich Text Format) file. For specific instructions or additional details, please include them in the notes of the online form.
  2. You will receive an email with an estimated delivery date of the project’s first PDF. Please note that this date is for receiving the first PDF file.
  3. The project will be edited, designed and a PDF of the project will be sent to the contact person, who can then review, make changes and approve. Any changes can be sent back to the publications unit by email or in a clearly marked hard copy.
  4. For reprint jobs, please send a hard copy sample.
  5. To proceed with printing, the publications unit requires:
  • Signed hard copy        
  • Previously printed publication (if available)
  • Online Job Order Form (only for business cards, A4 flyers and A3 posters)
  • SAP purchasing requisition number (required for all other projects)

B. Publications Process

Certificates, e-vites and e-cards: 

  • The client is entitled to one round of changes within three working days upon receiving the first pdf
  • Changes are implemented within one working day

Eflyer, poster, tripod, glass display, updating recurring e-newsletter, roll up, banner, sandwich board, covers only, black and white newspaper ads, web banner and forms (1 - 2 pages):

  • The client is entitled to one round of changes within five working days upon receiving the first pdf
  • Changes are implemented within two working days

Brochure 4 - 6 pages, website design, form (2 - 4 pages) and event/memorial program:

  • The client is entitled to two rounds of changes within seven working days upon receiving the first pdf
  • Changes are implemented within four working days

Bookmark and colored ad:

  • The client is entitled to one round of changes within five working days upon receiving the first pdf
  • Changes are implemented within three working days

Brochures (8+ pages), handbooks, applications and new e-newsletter design:

  • The client is entitled to two rounds of text edits within five working days upon receiving the edited Word file
  • The client is entitled to two additional rounds of design changes within five working days upon receiving the first pdf
  • Changes are implemented within five working days

Updated Deadlines:

  • Deadlines are divided into two phases: text edits and design. The design deadline is only set upon the client’s approval of the edited text.
  • Clients who fail to respond with feedback within the designated time are subjected to a new project deadline.
  • If the same client repeatedly fails to respond within the designated time, further action will be taken.


C.    Estimated Delivery Deadlines

Project Size Project Type Estimated First PDF Delivery For Design Projects Estimated First PDF Delivery For Proofing Projects Estimated Printing Time






E-greeting cards


3 days


3 days


5 days









7 days


5 days


5 days

Glass display
Sandwich board
Cover(program, booklet, report)
Web Banner Ads
Form 1 - 2 pages
7 days 5 days 2 days
Medium Event/Memorial program



9 days 7  days 5  days



9 days 5 days 7  days
Colored Ads



9 days 5  days


Web site



10  days



Form 2 - 4 pages



13  days 5  days



5  Days



Brochure 4 - 6 pages 13  days 7  days





Brochure 8 - 16 pages



20  days 12  days


7 days




20  days 12  days

10 days




20  days 12  days

10 days

E-Newsletter 20  days 12  days

 5 days

* For projects larger than 16 pages, deadlines are handled on a case-by-case basis, 
with a maximum of 35 working days.

* If there is a project composed of three or more elements, deadlines may be adjusted. 

* The estimates are in working days, excluding weekends and holidays. 

* For project updates, more than an A4 page of text changes will be considered a new project.

* Deadlines may be adjusted during busy periods.


D.    Estimated Costs

The costs are estimates, not the exact cost for each project. All prices, which are meant to serve as a guide, are in Egyptian pounds and are subject to change.

Item  The cost in Estimate Per Quantity



 Business card (English only) 150 cards: 60
250 cards: 100
 200  400
 Business card (English and Arabic) 150 cards: 120
250 cards: 200
 400 800
 Letterhead  NA  275 330
 Invitations (one side only 11 x 14 cm)  136 540 770
 Invitations (front and back 11x14 cm)  270  700 950
 A5 flyer (front only)
A4 flyer (front only)
 A5 flyer (front and back)
A4 flyer (front and back)
 A3 poster 650  1,200  1,600
 4-page brochure (A5 size) 625  1,100  1,400
 4-page brochure (A4 size) 1,250  1,500  1,900
 6-page brochure (10 x 21 cm tall) 625  1,250  1,900
 8-page brochure (A5 size) 850  1,200  1,600
 8-page brochure (A4 size) 1,700  2,100  2,700
 Glass Display Posters (90 x 60 cm) 1 poster: 55  NA  NA
 Bridge Banner (2 x 2 m) 1 banner: 260  NA  NA
 Roll ups (210 x 85 cm) with stand 1 roll up: 440  NA  NA
 Roll ups (210 x 85 cm) without stand 1 roll up: 300  NA  NA
 Greeting cards NA  800  1,100
 Tripod Banner (1 w x 2 m h) 1 banner: 121  NA  NA
 Sandwich Board (1 w x 1.2 m h) 1 banner: 78  NA  NA


E.     AUC Store Stationary

To order envelops, folders, notepads and block notes, pens, standard University-wide forms and paper bags, contact Karam Kilany at, ext. 4165.

Business Card Orders:

To order a business card, follow the following steps:

  1. Fill out the form completely.
  2. Make sure that the contact person you list is the one responsible for receiving emails, as well as approving and receiving the final printed card.
    1. You may either put:
    2. One title and one school/department/office
    3. One title and two schools/departments/offices
    4. Two titles and one school/department/offices
  3. AUC Business card template is designed to have four lines under the name. The maximum number of titles are three and one department.
  4. Use only your official AUC job title(s), as approved by the Office of the Provost (faculty) or the Office of Human Resources (staff).
  5. To ensure that the business card is printed, you must fill in the Online Job Order Form.

If you have any inquiries, email

General Business Card Guidelines

  • Font sizes and line lengths are standardized
  • Dr. is reserved for medical physicians
  • Up to three academic degrees (without periods) may be placed after the name (PhD, MA, MS, LLM, MBA) but not titles (lawyer, engineer, etc.) or membership in professional associations
  • Only official AUC job title(s) are included
  • Avoid using &. Use “and” instead
  • Use commas instead of slashes (/)
  • The school/department/office must be included, not just units.
  • Avoid acronyms, such as IEEI and CAPS.
  • Only official AUC website or webpages may be included (no social media links)
  • Other guidelines/criteria may apply
  • Email addresses should be lowercased

Note: Business cards are printed only for faculty and staff with full-time contracts.


To receive copies of University images or photographs, please send an email to This will take two to four working days.

A. Colors
B. Fonts
C. Editorial Style Guide
D. Powerpoint Templates