Visiting Assistant Professor
Department of Management
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Brief Biography

Hakim Meshreki is a Visiting Assistant Professor of Marketing at the American University in Cairo. His main research interests are related to International marketing, consumer behavior and branding with special emphasis on country of origin research, value research and brand equity. Since 1999, Hakim is a Partner and commercial director at Mena Company for Adhesives Technology “Menatec” which is a family business. Since he joined it, he contributed to the turnaround of the company through defining and managing its strategic growth through key internal projects and partnerships with key international players where he was a key person during negotiation, market research and evaluation phases. Hakim is also an active board member in Orange International Company which is a newly founded with a main specialization in the food and beverage business.  Its aim is to create and manage high-quality, food brands for consumers all over the world starting from Egypt and growing through the MENA region. Hakim has also delivered several trainings in the fields of branding, consumer psychology, advanced statistical analysis, marketing research and strategy.

Hakim holds a PhD degree in marketing from Nottingham University Business School


2006-2012 Nottingham University Business School (NUBS), PhD                                                    United Kingdom

Research Topic: Country of Origin Effect on Industrial buyers’ Perception of quality, Value and Purchase Intention, the case of Egypt

Supervisors:  Prof.  Christine Ennew, Dr. Maha Mourad

Committee: Prof. George Balabanis, Prof. Heidi Winklhofer              

2002-2005 American University In Cairo, MBA, Double specialization Marketing and finance                Egypt

 (GPA 3.95/4.0 with highest Honors)

1995-1999 Cairo University, Faculty of Engineering, Electronics and Communications Department    Egypt

  (87% with Highest honors)

1981-1994 College De La Sainte Famille ,ThanaweyaAmma  (99.9%) and Alliance Francaise (Honor)    Egypt


2015                   Impact of Ethical Sales Behavior, Quality and Image on Customer Satisfaction and Loyalty: Evidence from

                           Retail Banking in Egypt,International Journal of Management and Marketing Research

2015                  Effect of Justice in Complaint Handling on Customer Loyalty: Evidence from Egypt, Global Journal of

                            Business Research

2014                   (Book Chapter) Simply food- The Cross-roads in front of a new born food brand, IGI Global


2013                   Salience of Country of Origin Dimensions on Industrial Buyers Perceptions in the presence of Industrial

                            Brands: The case of Egypt”, (Submitted to Industrial Marketing Management)