Video Production and Approval
The Office of Marketing Communication and Public Affairs produces promotional or documentary videos that seek to relay the marketing messages of AUC and help to enhance the “spirit of the AUC community." This involves showcasing the research and innovations produced by faculty, students, as well as community outreach initiatives. The marketing videos are part of the mandate of the Office of Marketing Communication and Public Affairs and not an on-demand service.
The Office of Marketing Communication and Public Affairs must approve all promotional, marketing videos that are produced by other departments and offices. Videos that are not promotional or documentary in style (event coverage, instructional (how-to) academic or teaching videos and the filming of dignitary visits to AUC) do not need approval by the office, provided that they already fulfill the publishing requirements, including follow University branding and editorial style.
The assistant director for video production is the main point person for all communication and follow-up for approval on video production.
Approval Process Steps
The approval process is divided into three stages of video production:
- The “brief,” which is a general summary of the video. This stage is usually after the office/department has communicated/hired the freelance videographer. It is important to align on the storyboard and flow from the beginning, and therefore it should include.:
- Objective/purpose and main message(s) of the video
- The intended audience for the video
- Intended date of publishing for the video
- All interviewees, events and locations that will be filmed and included in the video. An explanation of why they are selected, their intended message/purpose to be reflected in the video
- The proposed duration of the video (in minutes)
- Where the video is mainly intended to will be shown (venues, events, websites, online presence)
- The “rough cut(s),” which entails (possible multiple) changes, comments and suggestions for the next draft of the video
- The final version of the video for final approval by the Office of Marketing Communications and Public Affairs
- The Office of Marketing Communication and Public Affairs can provide any needed University B-roll footage or photos that are available in the office library/archive.
- The proposed script of the video must be approved by the video unit before starting production, in order to make sure suggestions and comments are given early on.
- It is the responsibility of the office/department producing the video to ensure all necessary approval and logistical set up(s) for filming on campus (security, facilities, participating members in the video, etc…).
- It is the responsibility of the office/department producing the video to provide personal and location releases signed by the authorized signatories.
- AUC's branding and editorial style guide must apply to all videos.
- The Office of Marketing Communication and Public Affairs has the right to approve and make amendments to the video. In rare cases, the office has the right to reject the video from distribution or dissemination.
- All music/soundtracks used in the video must be copyright free with no legal issues of usage.
- Famous music clips and songs cannot be used in AUC videos. (The 20-second rule is a myth and has no legal basis.)
- Stock videos cannot include people and locations as representative of the AUC community and campuses. Generic videos of Cairo, Egypt, or science images are fine to use, as long as there are no copyright issues and royalty payments. Only actual AUC people and campus locations can be used as represented by themselves.
- All music and stock footage used should be attributed by the original author at the end of the video if required by the author.
- No pirated or demo versions of software/programs can be used to create the video.
- Watermarks of software or voiceover of copyrights are not permitted on AUC videos.
- Your video should have a clear title, a brief description, and a tag-list to be used for online distribution.
- The video resolution should be full HD 1920x1080.
- Your video should have the AUC logo either at the beginning of the end. And it is recommended to have a website or URL for an additional call to action.
- A “special thanks” slide can be placed at the end of the video only if required or necessary. This is not required for service providers who are being paid for their service. It is not required for AUC community members who are responsible for the production of the video. Special thanks are sometimes attributed to those who have provided their time or service without requesting/declined compensation or volunteered.