Ahmed Tolba is associate professor of marketing in the School of Business at The American University in Cairo. He is also director of El-Khazindar Business Research and Case Center (KCC), the first center in the Middle East and North Africa region that focuses on developing world-class refereed case studies. He was awarded his PhD from The George Washington University in 2006 and his MBA and BSc from AUC in 1997 and 2001, respectively.
His research focuses on brand equity, innovation marketing, online marketing, nation branding, social marketing and entrepreneurship. He published in leading academic journals such as the Journal of Product and Brand Management, Journal of Technology Marketing, International Journal of Marketing Studies, Journal of International Business and Cultural Studies, The MENA Journal of Business Case Studies, Business Monthly, Innovations, American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and Academy of Management. He also participated in several conferences including Thought Leaders International Conference on Brand Management, Frontiers in Services Conference and Association for Global Business, among others.
Tolba taught a variety of courses at The George Washington University and AUC at both undergraduate and graduate levels. These courses include Principles of Marketing, Marketing Research, Advanced Marketing Research, Consumer Behavior, Marketing Management, International Marketing, Marketing Information Systems, Marketing Strategy, Strategic Brand Management, and Business Cases and Consultancy Applications. He conducted various training programs for several institutions, covering the topics of marketing management, marketing research, strategic brand management, marketing strategy, integrated marketing communications and entrepreneurship. His clients include Covidien Saudi Arabia, Microsoft Egypt, Bank Audi, Heinz Egypt, the Institute of Management Development at AUC, International Marketing Institute, Insight Training in Alexandria and the Goldman Sachs 10,000 Women Entrepreneurship and Leadership program at AUC, among others.
Tolba's professional experience includes four years at P&G Egypt. In addition, he was responsible for several internal training and development programs, such as Leadership, Individual Effectiveness and Finance for Non-Finance Managers. He also served as a consultant for several local firms including Wadi Degla (marketing director), Net Signature, El-Rashad Asset Management, GMC, Taki and Engineering Consultants Group, among others.