Hoda El Kolaly is a visiting assistant professor of marketing at the School of Business at The American University in Cairo (AUC). She earned her PhD in business management from the University of Nottingham, UK in 2018, her MBA and BSc from AUC in 2002 and 2006 respectively. She has taught various courses in universities in Egypt and the United Arab Emirates, namely, Misr International University (MIU), The American University of Sharjah (AUS), and The American University of Ras Al Khaimah (AURAK). Her academic experience is coupled with strong practical experience in the field of marketing and business development. Her primary research interests are in the area of service research and consumer behavior. Her current interests extend to entrepreneurial marketing in family and non-family businesses, with special interest in research on women entrepreneurs.