Communications policies outline the rules and regulations that govern the representation of the University to all internal and external audiences. These policies extend to all forms of communications and apply across all channels and communication vehicles in which the University is being represented as an institution. The purpose of these policies is to ensure that all communication that takes place on behalf of the University is done in a manner that is consistent with the University’s quality standards, branding and visual identity manual, editorial style guide and strategic positioning.
The Office of Communications is responsible for ensuring compliance with the policies outlined below.
Advertising is defined as paid promotional material that advances the University as a whole or any of its schools, units or centers. All advertising must be approved by the Office of Communications and must comply with the University’s Branding and Visual Identity Manual and Editorial Style Guide.
This is advertising that is done on behalf of the University as a whole. It includes student recruitment ads, positioning ads or any other paid promotional messaging that relates to the University as a whole. This type of broad advertising must be done by the Office of Communications.
School or Program-Specific Advertising
Advertising done on behalf of a school, center or specific program may be executed by the AUC unit that is the beneficiary of the ad. The unit paying for the ad is responsible for reserving the space. In the event that the communications office does not design the ad, it must be submitted for approval by the office. Deadlines and steps to request a design or submit an ad for review can be found on the communications office website and will vary depending on the size of the ad.
Other Types of Advertising
This category includes paid advertisements that are not promotional in nature, but are functional. Examples include job vacancy postings, announcements of new scholarships or fellowships and announcements of deadlines. These ads, which typically do not require a design, must also use the correct University nameplate and be submitted to the communications office for review.