Frequently Asked Questions

Business Cards

Branding Guidelines

Publication Design and Editing Services

  • The Office of Marketing Communication and Public Affairs provides free design and editorial services for all official, promotional University publications issued on behalf of an office or department. This does not include individual work, research or technical publications. After you have decided on the final text you would like to include in your publication, you should submit it using the Communication Services Form. Note that deadlines will vary and may take up to several weeks for large publications or publications submitted during peak times. Therefore, we advise that you plan early and send your items well in advance. Our editorial and design team is ready to help you produce professional publications that comply with AUC’s branding and editorial guidelines. To view the steps to produce a publication and the estimated project completion times, click here. If you face any problems or would like to set an appointment to discuss your project, please email


  • Yes, you can create or design your own promotional publication as long as it complies with the University’s branding and editorial policy. To view the policy, click here.

  • Once your project is approved, the publication will be sent by email (you will be copied) to the AUC print shop. You will need to contact the AUC Print Shop at ext. 4111 or ext. 4479 to follow up.

Website Requests

  • You are free to update your webpage at any time during the year. The Office of Marketing Communication and Public Affairs has more than a dozen design templates from which you can select a new design for your webpage. Website templates can be found here. To request a new homepage, submit a Website Services Form requesting a website, and the Digital Communications Unit will contact you to request a meeting to further explain the process.

  • Only partner academic institutions or corporate partners in accordance with the University’s sponsorship policy may have links on the AUC website.

  • To make edits to your page, you need to have a content management system (CMS) account and be trained on how to use Drupal. The Office of Marketing Communication and Public Affairs provides regular training sessions for new users. Each department or office may have up to two users per account. To request a new CMS account or to register for a training session, submit a Website Services Form, and the Digital Communications Unit will contact you to schedule a training session.

  • If you want to create subsites, or change the order of items in the page's navigation bar or hide items, contact web technical support at or ext. 2394. To request an entirely new website, submit a Website Services Form, and the Digital Communications Unit will contact you to request a meeting to explain the process.

Photo and Video Requests

News@AUC Announcements

  • Refer to this page for News@AUC guidelines. To submit an announcement, click here

  • Announcements will appear the day after they are submitted, so long as they are submitted before 2 pm and all the information is provided.

  • Any submission can only appear as either an announcement or event, not both. An announcement is a deadline, piece of information, new policy or statement that does not have a time and venue. An event takes place on a specific day, or days, at a specific place and time. For an event to be submitted to the calendar, it should be open to all AUC community members; it should not be closed to a specific constituency or be by invitation only.

    Finally, announcements appear in News@AUC while events appear in Happening@AUC.

  • Your office or department’s communication representative will have access to submit events through AUC Connect. To submit an event, log in to AUC Connect, select Create Event, and mark your event as public. All events submitted through the University calendar and marked as public will be edited and will automatically appear in the weekly Happening@AUC newsletter, which is issued every Thursday.

    Public events on the University calendar should be open to all AUC community members; they should not be closed to a specific constituency or be by invitation only.

  • While the Office of Marketing Communication and Public Affairs welcomes all story ideas and suggestions to News@AUC, the editorial team makes the final determination on what stories to publish. If a story is selected, the office's staff members will conduct all the needed interviews, take the pictures and write the story. News@AUC retains the right not to run a story at any time, even if it was previously written.

  • In order to prevent large volumes of daily email announcements, the University email policy does not permit the sending of "all-AUC" announcements or events. News@AUC provides a daily compilation of all announcements that target the entire University community. More specific emails may be sent to students through the student portal or to faculty through the Office of the Provost. No individual emails may be sent out for a specific event or announcement. However, the president, provost, vice presidents and particular offices, such as transportation, human resources or security, are authorized to send out emails to the entire AUC community in specific circumstances.

Media Relations