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Office of Marketing Communication and Public Affairs
Digital Communications and Website Development
University Website Guidelines
University Website Guidelines
- The Digital Communications is responsible for the first-level pages of the University’s institutional website. All other subsites and webpages are updated by the various schools, centers, departments and offices that are responsible for maintaining the content of those pages.
- As the custodian of the website, the Digital Communications Unit is responsible for the approval of content before it is updated through the content management system. As such, the Digital Communications unit has the right to make editorial changes and reject content that is not in accordance with the University’s Editorial Style Guide or Branding and Visual Identity Manual.
- The Digital Communications unit has the right to add, change, delete or update materials on the website.
- All pages should be constantly updated by the AUC entity responsible for that page. In the event that content is not updated for more than one year, a notification email will be sent to the designated page administrator asking the user to ensure the content is current. In the event the page is not updated within one month of the notice, it may be removed.
- Non-institutional websites or web-based applications (e.g. websites for conferences, academic journals, personal faculty websites, database applications) are not administered or monitored by the digital communications unit. These are administrated by Digital Innovation Office
- The Digital Communications Unit is responsible for rejecting or removing, from any websites or webpages, any information or materials that are outdated, erroneous or misleading, illegal, unethical or detrimental to the mission and operations of AUC.
- The Digital Communications Unit reserves the right to refuse to offer a link to an external website on an official webpage or to remove a link without notice, if it is not consistent with the University’s values or educational and research mission.
- The AUC website contains links that allow visitors to access other websites that are not controlled by AUC. Such links are provided as a convenience and do not imply endorsement by the University. AUC assumes no responsibility or liability for any material on these links, and expressly disclaims any responsibility for the contents of any linked site.
- Short-term redirects needed for any purpose, should be agreed upon with the Office of Advancement Communications and should be defined by a time limit, after which the redirect is cancelled.
- Subdomains (xxxx.aucegypt.edu) are only allowed in very specific cases, such as for schools, AUC library, Career Center, among others. Websites that are eligible to have separate subdomains (databases) should have magnitude of content that is enough to create a separate database, their audience should be different than the regular AUC website audience that needs to check the regular AUC content catering for AUC target audience. A subdomain also should have a different scheme than the rest of the AUC entities.