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Ibrahim
AlSahouly

Position
Assistant Professor
Department
Department of Management

Profile

Brief Biography

Ibrahim Al Sahouly is a professor of marketing with the School of Business at The American University in Cairo. He earned his PhD in Marketing from Salford Business School, United Kingdom, where he conducted extensive research in e-commerce.

Al Sahouly is an AUC alumnus, he received his Bachelor; Master (in Business Administration with Excellence) degrees in addition to his Graduate Diploma in International Politics from The American University in Cairo.

In 2018, he has achieved the status of “Fellow” of the Higher Education Academy in recognition of attainment the UK Professional Standards Framework for teaching and learning support in higher education, University of Greenwich, United Kingdom; in addition he was awarded the Post Graduate Certificate (PG cert) in Higher Education, United Kingdom.

Al Sahouly enjoys fifteen years of quality teaching experience in both undergraduate and graduate levels. his years of teaching reflect high-quality pedagogical approaches that meet international benchmarks; in addition to academic projects and research in different cosmopolitan Universities.

He has been an Editorial Board Member to the International Journal of Research in Management and Technology and International Journal of Sales and Marketing Management.

Published Research

  • Al Sahouly, Ibrahim and Noha Bendary. (2018). Exploring UTAUT2 effect on Perceived usefulness and Ease of Use on Mobile commerce in Egypt. The Journal of Business & Retail Management Research (JBRMR), Vol. 12, Issue 2, January 2018
  • Al Sahouly, Ibrahim. (2017). Mobile Commerce Acceptance: Contemporary Perspectives for the Egyptian Market. International Journal of Research of Management & Business Studies.   Vol. 4 Issue 2. March 2017
  • Al Sahouly, Ibrahim. (2016). Mobile Commerce in Egypt: Evaluating Challenges and Analyzing Implications. Proceedings of the 2nd international Conference for the Faculty of Management Sciences in Collaboration with University of Greenwich (UK): “Managing the Transition Period in Egypt: Integrated Strategies Towards Developmental Reform”. May 8 – 9, 2016
  • Al Sahouly, Ibrahim. (2015). Resurrecting Information Technology Adoption Models:
    A Theoretic Foundation. The International Journal of Research in Management and Technology, Vol.5, No.6, December 31st 2015
  • Al Sahouly, I., and Rashid, T. (2015). The Micro and Macro Factors Affecting Business-to-Consumer E-commerce Acceptance in Egypt: An Empirical Investigation. The International Journal of Research in Management and Technology, Vol.5, No.6, December 31st 2015
  • Al Sahouly, Ibrahim. (2015). The Adoption of Digital Purchasing in Arab Countries: A Comparative Perspective. The International Journal of Research in Management & Technology (IJRMT), Vol.2, No.5, October 2015, ISSN: 2249-9563
  • Al Sahouly, I., and Rashid, T. (2012). A Closer Look on the Egyptian E-Commerce: A Case Study, International Journal of Research in Management & Technology, Vol. 2. No.6, December 2012, ISSN: 2249-9563
  • Al Sahouly, Ibrahim. (2012). E-commerce Conductions between Formality & Haphazardness: Revisiting the Egyptian Milieu. International Journal of Research in Management & Technology, Vol. 2, No. 2

International Conferences

  • Presented at the 2nd Educational Conference in Collaboration with University of Greenwich (UK):  “Exploring Technology-Enhanced Teaching, Learning and Assessment Practices in Post- Digital Age”. March 29th 2018
  • Accepted at the 2nd International Conference on Business & Entrepreneurship, Supply Chain Management & Information Systems (ICBESI), 22nd-23rd May 2017.  Exploring UTAUT2 effect on Perceived usefulness and Ease of Use on Mobile commerce in Egypt.  Alexandria, Egypt
  • Presented a research paper at the 2nd International Conference, Faculty of Management Sciences, (MSA) University. May 8-9, 2016
  • Presented a Three Minute Thesis (3MT) related to my PHD Thesis at Salford Postgraduate Annual Research Conference (SPARC). 26-28 May 2015, Media City, Manchester, United Kingdom.
  • Accepted at the 17th conference of Arab-US Association for Communication Educators (AUSACE). Merchandising Cyber Space: A Closer Look on the Implications of the New Business Culture on Social Media. USA, November 2012
Research Interest

Al Sahouly’s research interests crystalize around Digital Marketing; Human Resources; Branding; Strategic Marketing; Global Marketing; E-commerce; M-Commerce; Business-to-Consumer (B2C) research; Business-to-Business (B2B) e-commerce. He has presented his research in both international and national conferences in addition to his participation to symposiums and Panel discussions in United Kingdom and Egypt.

Al Sahouly’s personal interests include sports and travel.