Ashraf Sheta

Ashraf
Sheta

Position
Assistant Professor
Department
Department of Management
File
Download CV276.86 KB

Profile

Brief Biography

Ashraf Sheta is currently working as an assistant professor for entrepreneurship and strategy at the American university. Sheta authored and co-authored more than 40 teaching cases addressing the Egyptian context. He is the winner of the second prize award of the Emerald/KCC case writing competition, 2020. He is the winner of the EFMD award for case writing in the field of the family business, 2019. He is the winner of the silver award Stellar Teaching and Activities Recognition (STAR) 2018/2019 to recognize faculty who adequately demonstrate the extent and nature of alignment between their teaching and other activities with the AUC business School's vision, mission, themes and focuses on internationalization and Arab relevance. He is the winner of the adjunct faculty teaching excellence award at the AUC for the academic year 2016. He also won the certificate of performance excellence from the AUC executive education for the years 2014,2015,2016,2017. His academic, and nonacademic publications are diversified with the main concentration on entrepreneurship, and family business. He developed and delivered new courses for the first time in Egypt including family business, Innovation and technology, Corporate entrepreneurship, and Entrepreneurial management. He is a member of the case method steering committee at the global business school network GBSN. Judge in the outstanding compact case writer by the case center. Advisory board member of EPIC Evaluation of Entrepreneurship Education Programs in Higher Education Institutions and Centers. Reviewer in International Journal of Entrepreneurship and Small Business. Review in the Journal of Humanities and Applied Social Sciences

For the consultancy and training dimension, Sheta has worked with prominent organizations in the field of training and consultancy; GIZ, the transparency international, European Union, USAID, ILO, international organization of migration, executive education at the AUC and women entrepreneurship and leadership program WEL developed by Wharton school of business and financed by Goldman Sachs.

On the public work dimension, Sheta is the former president and board member of the Middle East council for small business and entrepreneurship MAKSABY an affiliate of the international council for small business ICSB with strategic agenda of promoting and supporting entrepreneurship and small business in the MENA region. He is also a member of the ICSB academy instructors in the field of entrepreneurship and innovation with an agenda to promote entrepreneurship education internationally. He was the vice president of the Egyptian junior business association EJB and was responsible for developing the Egyptian national business agenda in partnership with the center for international private enterprises CIPE for three consecutive years till November 2009 tackling 14 different industries in Egypt.

Possessing practical entrepreneurial experience is a crucial dimension in the career of Sheta. He was the GM of Shetatex Company for weaving from 1990 till May 2012. With more than 25 years of experience in the field of textiles. He was also a founder of the Egyptian textiles technology center, and a member of the textile trade center steering committee. Vice president of the Egyptian junior business association till 2009.

  • Teaching Cases
    1. Sheta, et al (2021). Feteera: A Question of Expansion. Sage business cases.
    2. Sheta, A, Abou Ghaly, J. (2021). MenaTec: The rise of a local competitor. Sage business cases.
    3. Sheta, A, et al (2021). Quadratics Pharma: Understanding Family Challenges in Businesses. Sage business cases.
    4. Sheta, A, et al (2021). Stone Builders for Construction: Thirty Grandchildren, One Business. Sage business cases.
    5. Sheta, et al (2020). The Dispersion of a Realm: Alumin for Trading. The Case Centre.
    6. Sheta, et al (2020). ElectroMitry: 45 Years Serving Technology in Egypt. The Case Centre.
    7. Sheta, A (2020). El Shorouk Company for Chemicals: The evolution of a local player (2). Khazindar case center.
    8. Sheta, A, Samy, Haya (2020). GDS XEROX: Addressing the right segment. Institute of Innovation in Technology and Management, Journal of Business studies (JBS)
    9. Sheta, A (2020). Oxygen propaganda: are there any impediments for breathing (1). Khazindar case center.
    10. Sheta, A (2020). Oxygen propaganda: are there any impediments for breathing (2). Khazindar case center.
    11. Sheta, A (2020). El Shorouk Company for Chemicals: The evolution of a local player (1). Khazindar case center.
    12. Sheta, et al (2019). Nourpack: Chaos in the Future. The Case Centre
    13. Sheta, et al (2019). Technology Park Company: Harvesting the Fruits of a Family Business". The case centre.
    14. Sheta, et al (2019). MOG for metal manufacturing. The Case Centre
    15. Sheta, A (2019). Aqua Chiara Egypt: the story of a hurdler (1). Khazindar case center.
    16. Sheta, A (2019). Aqua Chiara Egypt: the story of a hurdler (2). Khazindar case center.
    17. Sheta, A (2019). Maria Co. for Trade and Industry (1). Khazindar case center.
    18. Sheta, A (2019). Maria Co. for Trade and Industry (2). Khazindar case center.
    19. Sheta, A (2019). Shetatex: what is wrong with the textile industry. Khazindar case center.
    20. Sheta, A (2019). Tabi3y: exploring the world of non-chemical agriculture (1). Khazindar case center.
    21. Sheta, A (2019). Tabi3y: exploring the world of non-chemical agriculture (2). Khazindar case center.
    22. Sheta, A (2019). The Case of an Importer: Surviving in Turbulent Times (1), Khazindar case center.
    23. Sheta, A (2019). The Case of an Importer: Surviving in Turbulent Times (2). Khazindar case center.
    24. Sheta, A (2019). The light at the end of the pole (1). Khazindar case center.
    25. Sheta, A (2019). The light at the end of the pole (2). Khazindar case center.
    26. Sheta, A (2019). Exploring the World of Abrasives: Challenges and Opportunities (1). Khazindar case center.
    27. Sheta, A (2019). Exploring the World of Abrasives: Challenges and Opportunities (2). Khazindar case center.
    28. Sheta, A (2019). The future of the retail industry: the case of Carrefour Egypt. Khazindar case center.
    29. Sheta, A (2019). Mirage: the story of a fighter (1). Khazindar case center.
    30. Sheta, A (2019). Mirage: the story of a fighter (2). Khazindar case center.

    Media articles

    1. Sheta, A. (2017). Knowledge management and innovation: an imperative relationship. Egypt innovate: leadership thoughts,2017.
    2. Sheta, A. (2016). Entrepreneurship between theory and reality: The Egyptian case, Egyptian dossier: El Ahram.
    3. Sheta, A (2015). Entrepreneurial teaching: an AUC case, AUC business review.

    Books

    1. Sheta, A. (2016). Learning organization dimensions and knowledge management practices: Impact on the performance of private sector in Egypt: Lambert academic publishing.

    Book chapter

    1. Hatem, T & Sheta, A (2021). Entrepreneurship education in Egypt and the MENA Region: experiential learning in an entrepreneurship course. Innovation in Global Entrepreneurship Education. Edward Elgar publishing.

    Research papers

    1. Sheta, A. (2012). Developing an Entrepreneurship Curriculum in Egypt: The Road Ahead. Journal of Higher Education Theory and Practice ,12(4),51-65.
    2.  Sheta, A., Kheir, M. (2010). Developing a domestic conceptual framework relating entrepreneurs Sheta, A. (2016). hip and local economic development in Egypt, Proceedings of enabling the local dimension in economic development conference in Egypt.

    Media contributions

    1. Family Businesses in Egypt Fight to Stay Open Amid COVID-19 Woes. Egyptian    streets. September 2020.
    2. Family Business: The Hidden Gem. Egypt Today. Egypt Today. December 2019.
    3. School of Business Offers First-Ever Family-Business Class. AUC business school news. October 2017.
    4. Audio Documentary project that tackles the challenges and facts behind affection for foreign products conducted by students in mass communication department,2017.

     

Research Interest

1. Entrepreneurship
2. Family business
3. Innovation
4. Strategy
5. Knowledge management
6. Organizational learning