Ashraf Sheta


Assistant Professor
Department of Management
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Brief Biography

Ashraf Sheta is currently working as an assistant professor for entrepreneurship and strategy at The American University in Cairo. He is the winner of the silver award Stellar Teaching and Activities Recognition (STAR) 2018 - 2019. In recognizing faculty who adequately demonstrate the extent and nature of alignment between their teaching and other activities with AUC School of Business vision, mission, themes, and focus on internationalization and Arab relevance. He is the winner of the adjunct faculty teaching excellence award at the AUC for the academic year 2016. He also won the certificate of performance excellence from the AUC executive education for the years 2014, 2015, 2016, 2017. His academic and non-academic publications diversified with the main concentration on entrepreneurship. He developed and delivered a family business course for the first time in Egypt, and also courses under the entrepreneurship concentration at the AUC under the titles of “Innovation and Technology” and “Corporate entrepreneurship.” He is a member of the case method steering committee at the global business school network GBSN, an advisory board member of the Evaluation of Entrepreneurship Education Programs in Higher Education Institutions and Centers (EPIC) and a reviewer in the International Journal of Entrepreneurship and Small Business. For the consultancy and training dimension, Sheta has worked with prominent organizations in the field of training and consultancy; GIZ, the transparency international, European Union, USAID, ILO, international organization of migration, Executive Education at AUC and Women Entrepreneurship and Leadership (WEL) program developed by Wharton School of Business and financed by Goldman Sachs.

On public work dimension, Sheta is a former president and board member of the Middle East council for small business and entrepreneurship "MAKSABY," an affiliate of the international council for small business ICSB with the strategic plan of promoting and supporting entrepreneurship and small business in the MENA region. He is also a member of the ICSB academy instructors in the field of entrepreneurship and innovation with a plan to promote entrepreneurship education internationally. He was the vice president of the Egyptian Junior Business (EJB) association. He was responsible for developing the Egyptian national business plan in partnership with the Center for International Private Enterprises (CIPE) for three consecutive years until November 2009, tackling 14 different industries in Egypt. Possessing practical entrepreneurial experience is a crucial dimension in the career of Sheta. He was the GM of Shetatex Company for weaving from 1990 till May 2012. With more than 25 years of experience in the field of textiles, he was also a founder of the Egyptian textiles technology center and member of the textile trade center steering committee. On the educational dimension, Sheta had a bachelor's degree in civil engineering in 1990, an MBA with marketing major 2003, and a doctorate of business administration DBA 2008, with a specialization in learning organizations, knowledge, and performance management. Also, he has certificates in high impact presentation course from Dale carnage, small business development and entrepreneurship program from the International Visitor Leadership Program (IVLP), small business development program, and how to establish an entrepreneurship center and curriculum.

• Sheta, et al. (2019) ” Nourpack: Chaos in the Future.” A case study in the field of family business published by the case center
• Sheta, et al. (2019) Technology Park Company: Harvesting the Fruits of a Family Business Case study in the field of family business published by the case center
• Sheta, et al. (2019) “MOG for metal manufacturing.” A case study in the field of family business published by the case center
• 16 Micro cases published by Khazindar case center KCC 2019.
• Knowledge management and innovation: An imperative relationship, Egypt innovates: leadership thoughts, 2017.
• Sheta, A. (2016). Learning organization dimensions and knowledge management practices: Impact on the performance of the private sector in Egypt: Lambert academic publishing.
• Sheta, A. (2016). Entrepreneurship between theory and reality: The Egyptian case, Egyptian dossier: El Ahram.
• Sheta, A (2015). Entrepreneurial teaching: an AUC case, AUC business review.
• Sheta, A. (2012). Developing an Entrepreneurship Curriculum in Egypt: The Road Ahead. Journal of Higher Education Theory and Practice,12(4),51-65.
• Sheta, A., Kheir, M. (2010). Developing a national conceptual framework relating entrepreneurship and local economic development in Egypt, proceedings of enabling the local dimension in economic development conference. Faculty of economics and political science: Cairo University.

Research Interest

1. Entrepreneurship
2. Family business
3. Innovation
4. Strategy
5. Knowledge management
6. Organizational learning