Assistant Professor
Department of Management
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Brief Biography

Ashraf Sheta is currently working as a visiting assistant professor for entrepreneurship, strategic management and innovation at The American University in Cairo. He is the winner of the adjunct faculty teaching excellence award at the AUC for the academic year 2015-2016. He is also working as a freelance trainer and consultant in the fields of planning, strategic management, innovation, technology and knowledge management as well as entrepreneurship and small business management. He also won the certificate of performance excellence from the AUC executive education for the years 2014, 2015, and 2016.

Sheta is a former board member of the Middle East Council for Small Business and Entrepreneurship (MAKSABY) an affiliate of the International Council for Small Business (ICSB) with the strategic agenda of promoting and supporting entrepreneurship and small business in the MENA region. He is also a member of the ICSB academy grouping renowned instructors in the field of entrepreneurship and innovation with an agenda of promoting entrepreneurship education internationally. He was the vice president of the Egyptian Junior Business Association (EJB) and was responsible for developing the Egyptian national business agenda in partnership with Center for International Private Enterprises (CIPE) for three consecutive years until November 2009, tackling 14 different industries in Egypt.

He was the General Manager of Shetatex Company for weaving from 1990 to May 2012. He built more than 25 years of experience in the field of textiles. He was also a founder of the Egyptian textiles technology center and member of the textile trade center steering committee.

For the consultancy and training dimension, Seta has worked with prominent organizations in the field of training and consultancy, International organization for migration IOM, transparency international, the European Union, USAID, International Labor Organization (ILO), Executive Education Executive education at the AUC and the Women Entrepreneurship and Leadership (WEL) program developed by Wharton school of business and financed by Goldman Sachs

On the educational side, Sheta obtained his BA in civil engineering in 1990, an MBA with a marketing major in 2003, and DBA in 2008, with a specialization in learning organizations, knowledge and performance management.

Additionally, he has earned certificates from a high impact presentation course from Dale Carnegie, the small business development and entrepreneurship program from the International Visitor Leadership Program (IVLP), and a certificate in how to establish an entrepreneurship center and curriculum.


  • Sheta, A. (2016). Learning organization dimensions and knowledge management practices: Impact on the performance of the private sector in Egypt: Lambert academic publishing
  • Sheta, A. (2016). Entrepreneurship between theory and reality: The Egyptian case, Egyptian dossier: El Ahram
  • Sheta, A (2015). Entrepreneurial teaching: an AUC case, AUC business review
  • Sheta, A. (2012). Developing an Entrepreneurship Curriculum in Egypt: The Road Ahead. Journal of Higher Education Theory and Practice, 12(4),51-65
  • Sheta, A., Kheir, M. (2010). Developing a domestic conceptual framework relating entrepreneurship and local economic development in Egypt, Proceedings of enabling the local dimension in economic development conference. Faculty of economics and political science: Cairo University
Research Interest
  1. Entrepreneurship
  2. Innovation
  3. Strategy
  4. Knowledge management
  5. Organizational learning