In the 2019-2020 academic year, The American University in Cairo will celebrate a century of leadership as Egypt’s global University. The University will mark this milestone with a yearlong program intended to foster connections among the AUC community, promote the AUC brand both locally and globally, and support historic fundraising efforts that will position AUC for continued success in its second century. Given, the historic nature of AUC’s 100’s birthday, we must ensure that that the University fully utilizes this unique opportunity, extending its impact in terms of both time and reach. The following outlines key initiatives and the structure by which they will be accomplished. The work of planning and executing AUC’s centennial celebration will require a multi-year effort and a complex committee structure to plan, design and implement each of the components.
Events Taskforce: The purpose of this taskforce is to consider how best to plan and execute high-impact events during the centennial year and the main weeklong celebration.
Marketing and Promotions Taskforce: This taskforce will be focused on developing both the look and feel of the centennial campaign and the marketing messages to be delivered through one or more campaigns. Playing on the theme of 100 years, the taskforce will leverage this important milestone to reinforce the AUC brand globally.
Materials and Collateral Taskforce: While this taskforce works closely with the marketing and promotions taskforce, its main focus is on the development of the materials that will be used for the commemoration and beyond. Chief among these materials is an AUC Press book that looks at the history of the University, as it relates to other milestones in Egypt and the world (fashion, technology, etc). Materials will be designed for use at the centennial and beyond as keepsakes and gifts for University supporters and dignitaries.
Alumni and Campus Engagement Taskforce: This taskforce looks at ways to utilize the centennial as a way to bring together the AUC community as a whole and alumni in particular. The taskforce will develop and implement techniques to get the campus excited about and engaged in the centennial commemoration. Just as we work to build the AUC brand globally, this committee works to build the brand and AUC community pride internally.
Academic Activities and Programming Taskforce: This taskforce looks at the planning and execution of public and internal programming for the centennial year that showcases AUC, its schools and programs. Drawing from each of AUC’s schools and student activities, this taskforce works to bring a single, unified yearlong program of activities that engages the AUC community and invites the public to campus.