Design Thinking: The Creativity Within

We are all born creative! Design thinking is a framework that helps us rediscover our creativity in problem-solving. Today, design has become a mindset — a framework for innovation, driven by the desire to deeply understand user needs, map their behavior and crack the motivations and deep emotions driving their actions or choices. Only through a deep understanding of the user’s needs, fears and aspirations can designers create insight-driven innovations. The bootcamp is designed to immerse participants in this creative approach to problem-solving, where they will receive coaching on the tools, mindsets and frameworks of design thinking. They will hit the ground running with empathy research, field observations, field interviews and immersion exercises. They will then synthesize their findings to create insight-driven opportunities for ideation and prototyping. Design thinking embraces a methodological approach that distinguishes between six phases that run through an iterative cycle: understand, observe, point of view, ideate, prototype and test.

Duration: December 26 - 30, 2021

Sessions will run daily from 9 am to 3 pm.  

Fees: EGP 2,500

Location: AUC New Cairo

Eligibility

Students ages 14+ who are passionate about creativity, innovation, product design and social innovation are eligible to enroll.

Learning Outcomes

• Apply the design thinking methodology to solve problems more creatively.
• Plan and conduct effective design research, including user interviews.
• Understand problems from a human-centered perspective.
• Guide groups to effectively brainstorm innovative ideas.
• Create prototypes to communicate and test your creative ideas.
• Experience a hands-on application of design thinking to a selected problem.

Transportation

The AUC bus service is available for extra fees. Details on the schedule will be shared before the program’s start date.

Accommodation

Accommodation is offered at the University Residences. 

About the Instructor

Karim Morcos

Karim Morcos is an entrepreneur with experience in various fields, including technology, the arts, education and the service industry. Morcos holds a Bachelor of Science from the University of Toronto with a double major in computer science and mathematics, and he received a Master of Science from University College London in vision, imaging and virtual environments. A prolific entrepreneur, Morcos founded Imperial Creation, a software company that serves leading brands in Egypt; PABLO, a digital photography app with a patented algorithm for video light painting; and ERGO, a leading innovation consulting firm, working with corporations, startups and entrepreneurs to design, build and innovate.

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