The Office of Marketing Communication and Public Affairs is responsible for the strategic positioning and reputation management of the University. This includes creative and editorial services, media relations, marketing, publications, communications, the University website, advertising and social media.
Our goal is to spread the word about AUC’s invaluable contributions to research, service and outreach — in Egypt, the region and the world — across all mediums through crafting clear, consistent and quality communications. We partner with schools, departments and offices to ensure quality outputs that reflect AUC’s branding and editorial standards.
A diverse team — with more than 235 years of combined experience in communications between us — we work across two languages and all mediums. Whatever the message, we can write it, tweet it, post it, pin it, share it, design it, record it, print it and otherwise spread it. We are a dedicated group of writers, editors, graphic designers, media experts, tweeters, web developers, event planners and videographers, who share a collective passion for finding new and creative ways to promote AUC.
WHO WE ARE
We are AUC’s brand stewards. Our job is to maintain the University’s global positioning and reputation by making sure that, as an institution, we’re delivering consistent messaging that’s aligned with the AUC brand identity and core values.
WHAT WE DO
Whether you need a simple flyer for your next event or a full-blown strategy to promote your latest initiative, we’ve got you covered! Knowing that you’re in expert hands can reduce the anxiousness that comes with promoting your work, so leave it up to us to help you navigate this unfamiliar territory.
Services
Creative Services
Need help creating or reprinting your promotional material? Have an outdated publication that needs an image makeover? The Creative Services Unit is your one-stop shop for print and digital communications that effectively convey the University brand.
Digital Communications and Website Development
About to launch a new initiative? Want to better serve your online audiences? Looking to revamp your existing website? We are here to help you create or enhance your online presence.
Event Submissions
Our team is the official guardian of AUC's graphic identity and brand standards. We have developed the University's Branding Manual, which displays the different elements of our brand and how they work together to form our visual identity.
Marketing and Social Media Consulting
The marketing team is the powerhouse behind the University’s pioneering marketing campaigns, focused on strategies that ensure as many people as possible know about the AUC brand and what it stands for.
Media Relations and Coverage
We are specialists who write about and diligently seek media coverage for the outstanding achievements of our campus community – acting as a liaison between the University and the media.
Project Management Services
The project management function helps facilitate work between our office and other offices across campus and provides clients with a more efficient, full-fledged service approach.
Public Relations and Event Consulting
Consult the Public Affairs unit when you need to connect with the AUC community, the local neighborhood and the wider public through outreach and community engagement initiatives.
Story Ideas and Announcement Submissions
Looking to get your latest office or department news publicized? Reach out to the Content Unit, where AUC’s news-focused content creators are proactively sharing breaking campus news and noteworthy information on a daily basis.
Video Production and Proofing
Our in-house videographer is part of the Marketing Unit and produces fresh, contemporary videos with high-quality lighting and recorded audio, free of technical issues and tastefully edited. These videos are as brief as possible and high on impact.
AUC Brand
Welcoming 2021 and AUC's New Branding
January 11, With the start of 2021, AUC unveils its new look with fresh, futuristic colors and fonts as well as a modern take on its iconic logo while preserving the University's core identity — ushering in a new beginning and century of innovation.
Useful Links
Contact Us
Content Services
Creative Services
Marketing Consulting
Media Relations
Project Management Services
Public Affairs
Website Services
webusersupport@aucegypt.edu Submit a Website Service Request
