Mountain View Innovation Challenge

AUC-Mountain View Design Thinking Challenge

AUC Innovation Hub (iHub) launched its first design thinking innovation challenge in partnership with Mountain View and the Center for Learning and Teaching (CLT), member of the Global Design Thinking Alliance (GDTA).

First Challenge (Jun 2021)

The innovation challenge is a 10-day immersive student workshop that was held on June 9 - 20, 2021. The design thinking workshop exposed participants to the creative problem-solving framework, where an authentic challenge will be tackled in collaboration with Mountain View, a leading industry partner. Participants engaged in an experiential learning experience that reflects the high-impact practices that The American University in Cairo aspires to promote. Further, participants were coached by a group of international coaches from GDTA along with expert mentors from various backgrounds.

Challenge Theme

How might we redefine the residential compound living experience, in a world where modern families' needs and lifestyles hold them back from living a genuine, connected life?

Upon completion, all participants received a certificate of completion from The American University in Cairo and six participants were eligible for summer on-ground internships at Mountain View.

Teams embraced ambiguity, and in the duration of the bootcamp, they explored the challenge space, interviewed real users and other stakeholders, identified user needs and unearthed unarticulated insights, which served as the foundation for their designs. Teams also had AUC faculty mentors from different disciplines during their design phases, who gave them feedback and insights that guided them through their design thinking process. Over seven prototypes were created, five of them were presented to the Mountain View Team.


Hear from some of the Participating Students

  • Nancy Mohamed ’21, Architectural Engineering Alumna, Watch Video
  • Omar Refaat Ahmed, Business and Entrepreneurship Student, Watch Video
  • Raafat El Saeed, Business, Finance, Electronics and Engineering Student, Watch Video
  • Yostina Filoppos, Architectural Engineering Student, Watch Video

Second Challenge (Nov 2021)

The second AUC-Mountain View Design Thinking Challenge was held from November 4 to November 6, 2021

Final presentations will run over a two-hour session on November 10, 2021.

The challenge took place on AUC New Cairo Campus by professional coaches and facilitators.

The Design Thinking Immersive Workshop exposed participants to the creative problem-solving framework, where they tackled an authentic challenge, in collaboration with AUC's Innovation Hub and our industry challenge partner, Mountain View. Participants engaged in an experiential learning experience that reflects the high-impact practices that AUC aspires to promote.

Teams worked on the following challenge statement: "How might we design a mixed-use urban living experience that strengthens a sense of community, in a world where young families struggle to lead a genuine, connected life?"

Design Thinking is a human-centered innovation framework, adopted by fortune 500 companies, including Apple, IBM, P&G, Airbnb, JP Morgan, among many others. Design Thinking teams follow an iterative process to discover user needs, struggles and aspirations, and design user-centered solutions that are technically feasible and financially viable.

Upon completion, participants will receive a certificate of completion from AUC Innovation Hub and Center for Learning and Teaching and will be eligible to apply for several internships at Mountain View Developments.

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