Ahmed Tolba
Ahmed H. Tolba is currently Assistant Professor of Marketing at the Department of Management, School of Business, the American University in Cairo. Also, he is the Director of El-Khazindar Business Research and Case Center (KCC) at AUC. KCC is the first center in the Middle East and North Africa region that focuses on developing world-class refereed local and regional case studies to be used for teaching and training purposes. He was awarded his PhD from The George Washington University in 2006; his MBA and BSc from the American University in Cairo in 1997 and 2001 respectively.
He taught a variety of courses at the George Washington University and the American University in Cairo at both undergraduate and MBA levels. Courses he thought include Principles of Marketing, Marketing Research, Advanced Marketing Research, Consumer Behavior, Marketing Management, International Marketing, Marketing Information Systems, Marketing Strategy and Strategic Brand Management.
He conducted a variety of training courses in Marketing for several training institutions, covering the topics of Marketing Management, Marketing Research, Strategic Brand Management, Marketing Strategy, and Integrated Marketing Communications. His clients include Microsoft Egypt, Bank Audi, Heinz Egypt, the Institute of Management Development (IMD) at the American University in Cairo, International Marketing Institute (IMI), and Insight Training in Alexandria, Egypt.
His professional experience includes four years at Procter & Gamble Egypt, where he worked on a variety of brands, including Ariel, Tide, Downy, Pampers, Always, Pantene, Pert Plus, Head & Shoulders, Camay and Zest. Also, he has been responsible for several internal training and development programs, such as Leadership, Individual Effectiveness, and Finance for Non-Finance Managers. He also worked as a consultant for several local firms including Wadi Degla, Net Signature, El-Rashad Asset Management, GMC, Taki, and Engineering Consultants Group (ECG); among others.
Research Interests
His research focuses on the areas of Strategic Brand Management, Brand Equity Measurement, Models, Marketing Research, Global Branding, and Nation Branding.
Publications
His research has been published in leading academic journals and conferences, such as the Journal of Product and Brand Management, the American Marketing Association (AMA), the Academy of Marketing Science (AMS), Society for Marketing Advances, Academy of Management , Thought Leaders International Conference on Brand Management, Frontiers in Services Conference, Association for Global Business, Middle East Studies Association (MESA) and the Sustainable Development Forum (SDF). He also co-authored the teaching guide of the third edition of the "Strategic Brand Management" book authored by Dr. Kevin Keller (2008). He is currently co-authoring a new Middle East edition of the “Principles of Marketing” book by Philip Kotler and Gary Armstrong.