Staying ahead in today’s competitive healthcare market makes it essential to ensure that the highest possible standard of care is provided within the available resources. The fusion of knowledge and skills from both a business and a healthcare perspective, provided through this diploma, will prepare employees for managerial roles in the health service sector and will enable a wide range of professionals to enhance their management education. Those in senior positions in healthcare have to possess a distinct portfolio of managerial skills, knowledge, tools and techniques that improve performance.
 
Participants will:
#Understand the basic and essential principles of healthcare and hospital     management
# Enhance your skills in managing and marketing healthcare centers and     hospitals
# Think creatively about the use of information technology, information     systems and quality management in relation to healthcare
# Achieve a knowledge of financial management in healthcare
# Assess recent developments in medical technology and how these can be     utilized to improve medical performance
 
The Program

Management One- Management Functions in Hospitals
# The Challenge of Management
# Understanding Competitive Environments And Organizational Culture
# Managerial Decision Making
# Establishing Organizational Goals
# Strategic Management
# Basic Elements of Organizational Structure
# Change Management and Innovation
# Leadership and Motivation
# Managerial Communication and Interpersonal Processes
# Managing Groups and Teamwork
# Controlling the Organization and Managing Conflict
 
Management Two- Human Resources Strategies
# Introduction to HR Management
# HR Planning
# Job Design
# Recruitment and Selection
# Career Development
# Performance Appraisal and Review
# Wages and Salary Management
# Training for Effective Performance
# Negotiation Skills and Contracts
# Logistics and Supervision
 
Marketing Heathcare Centers and Hospitals
 
Part One
# Introduction to Marketing
# The Marketing Orientation
# Basic Definitions in Marketing
 
Part Two
# Introduction to Healthcare Marketing
# Managing the Satisfaction Process. Assessment of Customer Needs and     Elements of Consumer Behavior
# Segmenting and Targeting Customer
# The Marketing Management Process
# The Marketing Mix-The CAPS (Cost, Access, Promotion and Service)
# Marketing Information System and Marketing Research
# Marketing Planning and Control
# Organizing the Marketing Department in a Healthcare Organization
 
Information Systems (IS) in Hospital and Healthcare Management
# Definition of Modern Management
# Difference between the Classical Business School and the New System
# New Definition of the Manager and His/Her Responsibilities
# Dimensions of New Management in Hospitals and Healthcare Institutes
# Problems of Today s Management
# Relationship Between Information Technology, IS and Management
# IS Applications in Healthcare Management
# Flow of IS in Medical Institutes
# Management of IS in Medical Institutes:
      - System Theory; Information Handling;
      - System Design; System Installation;
      - System Evaluation, System Auditing
 
Finance and Accounting for Healthcare Centers and Hospitals
# Overview of Accounting
# Financial Statements and Their Use
# Forms of Business Organizations
# Managing the Capital Cycle
# Financial Planning in Healthcare Environment
# Analyzing Credit Worthiness
# Managing Risks
# Allocating Capital and Cost Management
 
Improving Medical Performance (Total Quality Management)
# History of Quality and Quality Assurance
# Understanding Patient's Perspective and Rights
# Informed Consent
# The Quality 14 Points of Deming
# Judith Bruce Framework
# Balanced Score Card
# ISO 9000 and Total Quality Management
# Six Sigma
# Tele-medicine and e-Health
# GIS and Alternative Medicine
 
Duration
The post-graduate diploma is comprised of six courses, and a final project. Each course is conducted over a period of four months with weekly three-hour sessions
 
Who should Attend
This program is beneficial to healthcare professionals who wish to broaden their skills in the development and implementation of modern healthcare management systems. Typically this includes those interested in becoming general or group managers, directors of strategic planning or heads of major functions.
 
Admission Requirements
Bachelor degree with a minimum grade of "Good"
passing an English language proficiency test with minimum grade of 70%.
 
Certification
The diploma will be granted to participants who complete the six courses with a minimum overall grade point average of 2.0/4.0 (Grade C) and complete the final project with a minimum score of 60 percent.
 
Contact Us
Institute of Management Development
Management Center
School of Business, Economics and Communication
The American University in Cairo
Jameel Center Building
11 Youssef El Guindi Street,
Bab El Louk, Cairo, Egypt